Sadly, there are marketers that plan all year. That’s the truth.
They execute perhaps 3 tiny campaigns, if you can even call them that – in a year.
The rest of the plans are just never good enough, never too sure.
These people are better off executing all the plans they have written, making some mistakes, collecting the learnings and making new plans for the next year.
Sometimes executing the marketing plan for the year is like turning up for work every morning. You just turn up. You don’t think too much.