Every now and then you should give yourself some challenge. Then train for that challenge, if that’s what is needed. Obviously for some you don’t need training. For example, read 24 books in 6 months. You will, however, needtraining if you were to run a marathon for the first time. Best way to get you out of the comfort zone.
You can, of course, do this for your marketing plan as well. How about a blitz on your weakest competitor to grab their market share? Perhaps, that’s a jolt your team needs.
Is it warm in there?