How do you get there?
July 6, 2012
Are you a branding idealist?
July 10, 2012

What don’t you have?

I think this works for brands as well as for people.

If you don’t have enough experience, bring energy.
If you don’t have enough competence, bring curiosity.
If you don’t have connections, bring courage.
If you don’t have ideas, bring insights.
If you don’t have talent, bring tenacity.
If you don’t have money, bring audacity.

You won’t always have most of the things. But you will always have something. And that is everything.

What can you bring?

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