If you have had the company of a toddler, you will know what I mean. Everything is a ‘why?’
It’s their way of learning and knowing. Sometimes their whys cause you to think. Especially when you don’t know the answer to consistent whys.
Yes, we do ask brand owners why too. Sometimes, too many.
The whys help us understand the purpose, the meaning to lead us to the insight.
It’s never our intention to put them in a spot. We want to make the brand trumpeting successes not thumb it down.
What’s your answer?