Do you keep track?
March 31, 2015
How logical are you?
April 2, 2015

Are you a believer?

I am beginning to think branding is an all or nothing activity. And I hate absolutes.

You can’t say you want a big brand but you only want to do posters and shelf-talkers and perhaps run a small campaign a year when you can afford to spend quadruple the amount.

If you believe, go all out.

Are you a true convert?

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