When you do not start to execute your plans, it could be you are too frightened.
You need to have a healthy balance of enthusiasm and risk. Otherwise, you start to create excuses why you cannot ship. You will always need the extra information. You will never be ready.
To be ready – do, feel, and apply. Which means to execute, learn and reapply – that’s the one way your small company can grow.
I am frightened to give you this advice too. But I will do it anyway. It’s the only way we can sail new lands.
The map is not the terrain.
Are you getting out of your tent or not?