Leave an impression in everything you do. Time is finite. Resources are finite. There is only so much you can do in a day. You need to weigh the opportunity costs. If that’s the case, evaluate it based on what single biggest impact you can create with what you do. It applies to you personally and the brand you handle.
Confusing activities with buzz will only take you down the wrong road. 1000 lighted match sticks isn’t a bonfire. How do you start this bonfire?
Try doing this: