I suppose you can. Just that it won’t be much of a conversation. There won’t be any depth in it. According to dictionary.com, a conversation is an “association or social intercourse; intimate acquaintance.”
Quite intrinsically, to have an “intimate acquaintance” you will need to undress your superficiality, and practice a nudity of honesty.
I met someone who introduced himself as a “Conversation Strategist.” That kind of translated into “manufactured social intercourse” to me.
How enjoyable is your brand’s fellowship with its consumers?