It takes effort to become really good at what you do. The challenge with some SME bosses and marketing teams is that they think they are good at marketing. When you think you are good and do not work at it, that’s when you stunt your own growth
It’s precisely because marketing challenges do not have a “yes” or “no” answer, that you have to keep doing and doing. It’s hard work so you have to work hard. It creates a database of experience for you so you get better and better at what you do.
Branding nirvana is achievable but not easy. You got to work. Not many people like that.
What do you not know?