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May 11, 2016

Will they understand?

Sometimes it is wiser to just walk away than to try and explain yourself to a person whose level is not there yet to grasp certain concepts. You can’t get a primary school kid to understand a differential equation. When her math level reaches that level, she would understand. You can’t reason with a teen why as a parent you refuse to buy him a motorbike. When he becomes a parent, he would understand. You can’t reason with the brand manager why her suggestions are wasting everyone’s time because she doesn’t have more than 10 years of experienceyet. When she is […]
May 10, 2016

What’s your favourite excuse?

Traffic is bad. I work with a bunch of clowns. I can’t find the time. This is not my priority. My bosses aren’t supportive. It will never work. I have tried this before. It doesn’t work this way. (Add yours.) Stop using whatever your favourite excuse is for a month. It will be painful. But worth it in the long run. Are you accountable?
May 9, 2016

Are you starting to believe your own bullshit?

You know the guy who always says, “I am busy, I am super busy, I am too busy.”? It all starts as bullshit to get through the day hoping that the bosses and colleagues don’t notice. When in fact, the rest of us at the front row seat can see that all he needs is to stop procrastinating and start prioritizing. After awhile, the guy who has the least to do actually believes that he is truly busy. Stop believing in your own bullshit before someone calls it out. Make sure you have substance to back up stuff you want […]
May 6, 2016

Is anyone challenging you?

It’s always nice to call the shots and be the final decision maker. Even nicer if you are egoistical and there is no one willing to challenge you. Because you get what you want, eventually. Eventually, people stay away from you. They stop challenging you. Not because you are smarter or that you have more experience but because people can sense your unwillingness to listen. You already know the repercussions of the unwillingness to listen. Do you know the art of listening?
May 5, 2016

Did you believe wrong?

You may have believed in something that may have been wrong for a while until you are confronted with new information that contradicts what you believed for so long. Give the new information a chance to convince you. So you believed in something that was wrong because you didn’t have thecomplete picture. Big deal. Let new information float you to greater heights. Hanging on to old information can drown you. Are you willing to be right now?
May 4, 2016

How do you teach them?

Action resulting from ignorance should be met with guidance. Not anger. What is your role?
May 3, 2016

How do things break?

Stress and pressure. That’s how things break. Is it any wonder that stress and pressure comes before a breakthrough?
April 29, 2016

How do you win?

One way is to stick around longer than your competition. Last one standing you know. Call it perseverance, discipline, determination. Whatever. Stick around. That said, choose something worth winning. Are you a winner?
April 28, 2016

Did you change?

When someone asks you to change, it always seems negative. As if the current version of you is not good enough. When you feel you need to change, your ego anchors you. You realize you have to admit that you made some mistakes. It’s tough to think about changing. One way you can deal with this is to think about it as growth. Growing to be better, upgrading to a better version. Have you grown to be better?
April 27, 2016

How much are you paying?

Professionals are expensive. Amateurs are cheap. What is your actual cost?
April 26, 2016

Where are your new buyers?

Really. Where are they and how do you reach them? Will they come from those new to the category or will they come from your weakest competitor? Decide. Then devise a visibility plan for these people. Now pay me a million dollars for this brilliant top secret strategy for sales growth. What’s new in your marketing plan?
April 26, 2016

What’s your share of voice?

Share of Voice = Share of Mind = Share of Market. Ad spend (investment) is important regardless of the media you use. Yes, digital included. What’s your share of mind?
April 22, 2016

Who are you reaching?

To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth. Some online channels can do this but you still need to get back to your CPM.Digital is sexy. But don’t ignore what you call traditional media. They deliver in the millions. Get back to some basics – look at your reach, look at your CPM. You know these but you are ignoring it. Are you being swept away?
April 20, 2016

Have you learned to fail?

It’s easy to say we learn more from our failures than success. To truly believe in it and gain from an experience rooted in disappointment is a different matter. And it shouldn’t be easy. When you lose, don’t lose the lessons. When you fail, don’t fail to learn. How does success happen?
April 19, 2016

What about your website?

It’s crazy how we rely on some platforms as if they are ours. Your website is yours. Your land. What you build on this land is yours. No one can take it away. You control everything there. On another piece of asset that belongs to some Mark somewhere, that’s his land. Not yours. Use his land knowing full well that it is his land. Not yours. Use it like a medium like any medium that you use to send your message out, to engage. But do not for one second forget that it is NOT yours. Whatever the data says, […]
April 18, 2016

Do you need to be mean?

I once heard a team being called the “mean team” by their boss in jest. But seriously, I do think they are mean. They have a reputation for being mean. Some people love labels like these. It’s cool, to them. It says “I am an alpha whatever” and being “alpha” must be good right? Right? Being mean can also used to camouflage weaknesses because people who are being attacked cannot focus on you. You are on the offensive. Your weaknesses is hidden. I think nastiness begets nastiness. It’s easy to be primal in our reaction. To respond with civility? Well, […]
April 15, 2016

What’s holding you back?

You know what is holding you back. It’s the weakness (or is it weaknesses) you sweep into the deep vortex of your consciousness praying that it stays there. Demand a better version of yourself daily. Bring the need to work on a better you to your own attention. When is your upgraded version of you going to be launched?
April 14, 2016

Do you have any students?

Teach others what you know. Teaching others has a unique way of illuminating what you think you know. It shines a spotlight on what you don’t know. Are you teaching yourself?
April 13, 2016

How big are you?

In our business, size doesn’t really matter. In your business, size may matter. It all really depends on how you want to communicate your brand and how important is the attribute of size to your customers and clients. One thing’s for sure. You can be small and still do big things. Why are you so concerned with size?
April 12, 2016

How’s your plan?

A plan is suppose to facilitate. Not complicate. Simple, uncluttered, easily understood and definitely executable. Who’s gonna do it?
April 11, 2016

Did you write them down?

Always write down your thoughts. Any thoughts, ideas, random spark of nonsense, such things you know. That is one-way thoughts crystallize. How do you think they are formed?
April 8, 2016

What do you suck at?

You like to do things you are good at because it makes you feel good. No one likes to do stuff they suck at. If you want to be better, you know you need to fix your weakness. But you have to fight inertia because it makes you uncomfortable. No one likes to get comfortable with discomfort. But if you do, you will be better today compared to yesterday. Remember, if you suck at it, spend time on it. Where are you stuck at?
April 7, 2016

How safe is your brand Facebook account?

Read this: http://breakingmuscle.com/facebook What contingency plan do you have?
April 6, 2016

What experience do you have?

You can have a lot of experience, but if you did not use the experience to build an expertise, you have wasted your time. If you have expertise, but not the experience, then you need to do your time. Some things only time can teach. What expertise do you offer?
April 5, 2016

What are you leaning on?

To build your brand: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase your sales: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To gain market share: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase brand awareness: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. What do you think the secret is?
April 4, 2016

What’s your job?

Some people make it a point to point other peoples’ mistake out in public. You know, the sort that cc the world what you did wrong on email? Or post to the Whatsapp group your mistake? They make it their job. Their job is to point out your mistake in public. I think it is a very stressful job. For one, you have to keep score because you know those who have gotten it bad from you before will be lurking in the corner patiently waiting for you to screw-up. And you WILL screw up. You know the saying, “to […]
April 1, 2016

What idols are you praying to?

One of the worst forms of idolatry is practiced by those who mould their ego into a statue they elevate in their heart. Each day they crawl in the dark hollow of themselves and pray to this idol of their own image. So into themselves are they that they become cold, calculated and conniving. They no longer accept other views and are unable to accept any weakness others see in them. Are you possessed?
March 31, 2016

Are you running out of time?

“I don’t have time for anything I like.” That’s because you don’t ever park time aside for yourself. Setting time aside for yourself is a lot like the pay yourself first concept. You set an appointment with yourself. When the time comes, do what you said you will do at that time – whether it is reading a book, cleaning a pair of kettlebells or washing your car. What can you skip?
March 30, 2016

What the heck?

There are so many “hacks” floating around that it is scary. There is always a “hack” list somewhere whether you want to read it or not. These tricks or hacks are shortcuts. A straight line – the shortest distance between two points. But it is the detours and the meandering roads that we take mistakenly or push into that has the greatest lessons. How did you learn that?
March 29, 2016

Are you expecting the best?

If you keep finding fault with what is before you, you miss out on all the good points. Each time I say this, people think it means I don’t want them to strive for the better. Or that I have presented to them the best and nothing is to be improved. Striving to be better and looking at the good of the moment aren’t contrarian thoughts. The problem is that people who look for faults are usually attached to a certain concept they have in mind or a certain way something should be done rather than what should be evaluated […]
March 28, 2016

What do you love?

Half the time people who don’t know what they love, nag on about life and work. The busyness in bitching about it makes them feel they are doing something. If you know what you love, and aren’t doing it yet, why? If you don’t know what you love, what are you going to do about it? Are you just wasting time?
March 25, 2016

Where is your attention?

If you observe carefully, you will see people using so much of their time on being frustrated, disappointed and being angry. All. The. Time. If you are what you do, then these people are constantly practicing being angry. And anger they become. How do you spend your time?
March 24, 2016

What doesn’t work?

Some things work for a long time. Some things work for awhile then it stops working. Some things work every time. Mr/Ms Know-it-all is what doesn’t work. Because they refuse to let something work. They “know” this or that. Because they “know”, they will not even let you begin. “It won’t work. don’t even try.” But knowing is just a beginning (but of course Ms. Know-it-all already knows this.) To truly know takes more than knowing. It takes understanding and it takes wisdom. Knowing “what” is not enough. You have to know “why”, “when” and “how”. Are you revealing ignorance […]
March 23, 2016

How long does it take?

When something goes wrong and you are bursting with anger, tempted to point fingers and want to assassinate the culprit – how long does it take to take a deep breath? The primal thing to do is – “I didn’t do this, someone has to pay for this!” When we are primal, we are allowing our amygdala take over. Do us all a favour, use other parts of the brain you have been blessed with. Breathe, use the more civilized part of your grey matter. Fix the problem, investigate if you have to later. But never, never shoot randomly or […]
March 22, 2016

What if it doesn’t work?

Well, if it doesn’t work do it differently. You think well, that’s no big secret. But in reality, the most common reaction when things don’t work is either to try harder or give up. Next time, remind yourself to add this equation. Do it differently. How do you address the weak points?
March 21, 2016

Do you like to fight?

Fighting is tiring. Choose to fight when it is worth it. When it encroaches on your beliefs and your values, and when pushed to a corner where your reputation and all that you stand for is at stake. Even then, I would argue, make sure that it is a worthwhile opponent to fight. Most times walking away is the best offence. Who’s luring you into a fight?
March 21, 2016

Is it getting in the way?

You probably know by now that I take cartoons really seriously. As seriously as my Zen classes. There is something Zen about them. Really. So I was researching the other day about what Master Shifu said in Kungfu Panda 3 and something hit me (see I told you there is something Zen about cartoons). I was at the goofs section of Kungfu Panda 3 in imdb.com and it was listing the things that were “wrong” (goofs) with the story. Like how did Tigress know where the secret Panda village is when it is a secret and Tigress was never told […]
March 18, 2016

Are you getting better?

“If you only do what you can do, you’ll never be better than what you are.” – Master Shifu in Kungfu Panda 3. You can tell I take cartoons very seriously. Seriously, get out of your comfort zone. Simple but not easy. But I suppose getting better has a price. How comfortable are you?
March 17, 2016

How do you know they are trying to con you?

One protection you have against people trying to fool you is to educate yourself on principles. Doesn’t matter what field it is. Just educate yourself on the principles. Every method that works goes back to a few tried and tested principles. To know if something works, ask yourself what principles are these based on? If they aren’t based on any solid principles, chances are they are gimmicks. Of course, even con artists use some principles themselves. Want to separate the wheat from the chaff? Be able to tell cheese from chalk? Educate yourself on the principles. How do you know […]
March 16, 2016

How committed are you?

Don’t be squished like a grape. Doesn’t just apply to walking on the road or karate. Are you “yes” or are you “no”?
March 15, 2016

How can you be positive?

“Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Viktor E. Frankl What do you choose?
March 14, 2016

What do you think your brand is?

“A brand is no longer what we tell the customer it is – it is what customer tells each other it is.” – Scott Cook. What do your customers think it is?
March 11, 2016

Is it still working?

Of course I like the idea of “search and reapply.” It works. Sometimes. If you reached this year’s objective with your campaign, your brand would have transformed. Multiply this with 5 years (or however many years you fancy), you will get a brand that is very different. The next progression may not be applying what has always worked. Of course, you the brilliant marketer already know this. Do. New. Things. It’s scary. But it works. Sometimes. When did it stop working?
March 10, 2016

Would you write every day?

“If I am a boss and I have time like you, I can write every day too.” No you won’t. You will be doing a bunch of other crap, hanging out in your café, watching YouTube videos and posting junk on FB. You don’t write because you don’t like writing, you don’t have the discipline and you own six trash bags of excuses at your disposal. It’s not because you don’t have time or I have more time. What have you done today?
March 9, 2016

What would I tell SME marketing managers?

Think small, gain more. That’s what SMEs with small A&P budgets should do. Forget about waiting for the big budgets. The owner is too nervous and you need to show it works. Make your small budget work. Create a small win. Then ask for more investment. Make more wins. You have to love the process. Otherwise it will kill you. What you want is progression no matter how small. Are you focusing on getting a little better?
March 8, 2016

How did you develop that habit?

You probably developed some bad habits – at work or personal life – due to circumstances or most probably ignorance. Now that you are older and wiser, it’s time to make that change. Why would you continue to suck?
March 7, 2016

Can marketing and branding kill you?

Marketing and branding are great for companies. But it isn’t going to solve all your problems. Diagnosing your problems with clarity and the right prescription will solve your problems. Sometimes it involves improving the marketing function. At other times, it involves strengthening your brand. For example, an array of factors can cause sales volume to be low. Maybe you have an inferior product that is the result of inferior production workers, which could be due to low wages that you pay. You aren’t going to fix this with improving the marketing function and strengthening your brand. Are you keeping it […]
March 4, 2016

Is this a thought?

Bosses have lots of thoughts. They like to share their thoughts. Your job as a staff is to understand if it is a thought or a decision. One you give your honest feedback, the other you need to act on. Bosses, knowing what you say and share are important because not all staff can tell the difference. It can create confusion and wasted time. And it will. Think through your thoughts. Don’t be lazy. Not all thoughts and ideas are great. Don’t hide the fact that you share to get feedback. In which case, curate all your rambling thoughts. Filter […]
March 3, 2016

Have you got any love yet?

I wrote this blog almost 5 years ago. Imagine Facebook having a love button. Worth revisiting the page. Now you will know more about the feedback on your post. So how much love have you been receiving?
March 2, 2016

Have you built your armour?

Shorter than we are, lighter than we are, smaller than we are. But each probably stronger than you. Physically and psychologically. Truly, it is what you do in the dark that will put you in the light. In sports and everything else in life. What’s under your armour?
March 1, 2016

So I can’t quit?

Of course you can! It’s OK to give up. But give up on the right things. Give up on things you cannot commit. Choose something you can commit and go at it. Just don’t half-ass your work and expect to be good. Show up, don’t complain, asks questions and never quit. If you can’t do these, take a seat with the mediocre. Who do you choose to be?
February 29, 2016

How do you win?

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?”— Jesse Owens  What do you have to lose?
February 26, 2016

What should I ask now?

“What is more important in this situation?” This is a good question to ask when you are stuck with choices. What should I do?
February 25, 2016

Have you made that change?

Resolutions are words. Wishes are words. Plans are words. What you think you want to do are thoughts. Thoughts are not actions. They are intentions. No movements are involved. Thinking about swimming and actually jumping into the pool are very different things. You want to change? You have to move. What are you thinking now?
February 24, 2016

What’s your plan?

Very often our plans are filled with detours and roadblocks. When this happens, rely on experience, gut-feel developed in the trenches (and if you have none, it helps to have friends and mentors you can call), courage to face risk and the calmness to face changes. Always be prepared to be surprised and shocked, no matter how good your plan is. What’s coming up soon?
February 23, 2016

When do you give up?

I have learned that learning to distinguish discomfort and pain is necessary for growing up and getting better. Like getting better at a skill, at what you do or getting better at being a human being. Learning a new skill or when experiencing something new creates a lot of discomfort. But this discomfort is not pain. Many people confuse discomfort with pain. You can work through discomfort. In fact, it is necessary to get comfortable with discomfort. People who give up easily believe that discomfort is pain. Others on the sidelines think, “That’s far too early to give up.” But […]
January 29, 2016

Everybody wants to rule the world?

Everybody wants to be rich until they find out how hard they have to work. Everybody wants to lose fat until they find out how hard they have to work. Everybody wants to look good until they find out how hard they have to work. Everybody wants to live in a nice house until they find out how hard they have to work. Everybody wants to retire early until they find out how hard they have to work. But you are not everybody. Right? So glad you almost made it?
January 28, 2016

What is winning?

Merciful Manly Action. Who truly won?
January 27, 2016

Can you have an ideal plan?

No you can’t. Because we don’t live in an ideal world. You don’t have an ideal boss, your budget is less than ideal, your product is way off ideal and dreaming of your sales force being an ideal one is well, being ideal. So, no. There are no ideal plans. But an approximate best possible improvised on the fly according to the situation we are both trapped in kind of plan? Yes that exists. It’s time to live with it. Do you know what is ideal?
January 26, 2016

How do you find your way?

Learn it on your own and learn it from experts. Then experiment, fail and re-do. Succeed and take notes. Doing enough allows you to synthesize different ways to create your very own. When you find yours have confidence that it will work. Who will be your mentor?
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