It’s not always about being the fastest or taking your own sweet time. Find your own pace. You aren’t competing with someone else even though you may have competitors. The biggest competitor truly is oneself. Pace yourself in such a way you don’t burn running at someone else’s pace. Pace yourself in such a way that you don’t get left behind because you kept too much spare in the tank. How do you find your pace?
I mentioned this is an older blog post before. Three out of five of your campaigns will be so-so. One will be crappy. One will be fantastic. This means that for you the manager, it’s OK to enjoy the one that has fantastic results. When the results are bad, look back at the good ones to remind yourself that it’s been done before. How well do you deal with it?
Of course, you know that your goal is supposed to be SMART. But a lot of time, people forget the art of pacing. And that affects the ART part of SMART goals. Go at a pace in which you are comfortable with your actions, being realistic and a timeline that fits with your pace. Remember, your first fight is against yourself. Then only consider your competitors. How fast can you go?
When it gets tough, it’s always easier to rationalize why you should turn back, you should stop, you should postpone, when the conditions are better, when it is perfect to launch. Sure, there will be situations where it demands that you do one of these few things. But often times, the only action required is to keep on keeping on. Will the conditions ever be perfect?
In whatever you do, in life, business, branding or boxing, there will be times when you will be beaten down. Keep going by focusing on what you are doing and what it does to get you where you want to go. Don’t focus on how you are feeling. The feelings that appear when you are beaten are those that seduce you away from your goals. How strong is your inner strength?
No. Nothing in life is free. I am sure you have heard of that. There is always a cost. Even if it is not a monetary cost, there is still labour cost, time cost and opportunity cost. As a business owner big or small, managing a brand in a MNC or an entrepreneur running a small whatever business, you need to weigh these costs. The real costs are often forgotten. Are you that free?
“I have heard there are troubles of more than one kind. Some come from ahead and some come from behind. But I’ve bought a big bat. I’m all ready you see. Now my troubles are going to have troubles with me!” – Dr. Seuss What is your big bat?
To be good in branding, you need to learn a lot about branding and marketing, then you need to experiment a lot and that involves a lot of time and money and effort. And a load of failures, but look at these failures as fees to be good in branding. Then you need to think for yourself and your context and do more. Don’t like doing these? Stop dreaming then. What do you think it takes?
The beginning of everything is knowing everything you know is nothing. Being an expert in one thing does not mean you are good at everything. Likewise, knowing something by concept doesn’t mean you can execute it. Does your expertise transfer to other fields?
Every new year is a new chapter in your life. If you look at it that way, every day is a new page. You write your own story every day. There are some people you should write them out of your book. Some you should add. To write a great story, choose the characters well. Who will you keep?
If it isn’t great, at least don’t live with any regrets. If you do nothing about this year’s setback, it will grow into a cancerous regret for years to come. Come New Year, give it your all on the few things you could have and should have done better. It ain’t no big deal to fall and stumble now and then. You know the drill. Get up, dust yourself and walk on. Get better at resetting setbacks. That’s how you succeed. Did you really fail?
When you ask someone if he has made time to rest and pause, they usually think they have to take a vacation or even retire. To relax means to take a deep breath and slow the palpitating heart. There is no need to get away. Of course, taking time to rest and pause somewhere else will help. But you can relax where you are. How often do you do this?
Everything has a beginning. Everything has an end. Everything is constantly moving and changing. Your attachment to what “should be” is what causes you anxiety. Let go of “should be” and see your stress melts. Are you out of breath?
If you do, you need to refer to your notes or have a system where you review your notes. Otherwise, it is a wasted exercise. If you do not trust your notes, then there is something wrong with your note taking skills. How do you take notes?
If you are, then you would not be asking people to resend files that has been sent to you before, ask your colleagues to remind you of things that was discussed in the last meeting, and being late for meetings. Perception is usually far from reality. Ask people you work with, you may get a clearer picture. How often do you write things down?
Besides contributing to the corporate bottom-line, of course. It’s time for your brand to have a purpose bigger than profit. That’s how you touch the hearts of the consumers. How can you make your brand contribute more?
If your brand can chose a charity to support either by giving money or products or manpower, which charity would it be? Choose one closest to your brand purpose. Then do it. No mock cheques, no press release, no photo opp. Do it because you are a good corporate citizen. Is your brand a hypocrite?
Sure you can chase for it, covet it, and plan for it even. It’s always good to have a goal. You may think it exists. But being bogged down by details while crawling to a mirage maybe all that you are doing. Is excellence a better aim?
This is from Chuck Yeager. “Everything about airplanes interested me: how they flew, what each could or couldn’t do and why. As much as I flew, I was always learning something new, whether it was a switch on the instrument panel I hadn’t noticed, or a handling characteristic of the aircraft in weather conditions I hadn’t experienced. Unlike many pilots, I really wanted to learn the various systems of aircraft… it was a terrific advantage for me when something went wrong at 20,000 feet. Knowing machinery like I did, and having a knowledgeable feel for it, I knew how to […]
Greek mythology has it that the King of Corinth, Sisyphus was punished “for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill, only to watch it roll back down, repeating this action for eternity.” This short film (2 mins watch) made by Marcell Jankovics in 1974 was nominated for the Best Animated Short Film at the 48th Academy Awards. It’s a version I like. The next time you feel like Sisyphus, maybe remember this version instead. How strong are you?
If you have an abundance mindset, it sets your mind free to explore more, share more and view the world as a place where there is more than enough. You aren’t afraid someone copying you or taking away from you. You focus on developing your best and sharing it out into the world. You think, “There is more where it comes from.” If you have a poverty mindset, it locks your mind with minutiae, you hoard, become selfish and you view this world as a place of scarcity. You are too afraid to lose even though in reality you really […]
There is a technology component in every business now. It is a fact, not a fad. And I am not just talking about social media. True the principles of business don’t change. But the delivery and the systems have, you have to change too. Learn it and embrace it. Is technology waiting for you?
Sometimes the fastest and easiest way to get something done is to hire a consultant who has done it before and have them help you get it done. Sure, it can be expensive compared to hiring your own team to do it. But you already know it is value that you look at and not the price. Having your own team to do that adds an additional layer of complexity often ignored by management. Most DIY projects take a long time to take-off and often times side tracked, end up being incomplete, creates more problems than the original problem and often more […]
Don’t believe in what they tell you in their books, seminars and conferences. But use them and experience them in your context. Then only then would you know whether they can be believed. What do you truly believe?
Most people know what their problem is. They just refuse to fix it. They ignore it even though it is bugging them and it is bugging everyone else. Until one day that problem refuses to be ignored anymore. Then the problem becomes expensive to fix and sometimes unfixable. This isn’t just relevant to the personal side of things. It’s the same with brands and business too. Know your problem and know how to fix them before it is too late. Are you afraid to face your own ghost?
Year end is creeping up. Dust off that old reliable classic marketing book. Re-read it. Get a mental check list of what you should focus on next year. No one is beyond relearning. Be brilliant at the basics. I think that’s what they say experts do. What should you relearn?
Start now and measure your goal in twelve months’ time. Please don’t say it’s nearly December and you will start this and that when January comes. You won’t. You can set goals any day of the year. You can start now. You should start now. What’s the day today?
Be happy if you say you would do it and you did it. Sure it is not perfect. Sure, a friend didn’t quite like it. A few others criticized it and didn’t appreciate the work you put into it. But it doesn’t matter. You did it. They didn’t. Next, go make something better. What are you making next?
Knowing your own potential and actually doing something about it are two different things. You know you can be more, and you want to be more. But that want must beturned into action. Otherwise, it’s just unfulfilled potential. What are you willing to do?
There was a time when I delved so deeply into what makes a manager and what makes a leader. I don’t anymore. That’s not to say there is no merit in knowing some of the purported differences. Know what you need to know then move on and be what you need to be. If you believe leadership is a skill, then it can be learned. The trenches will teach you more. If you believe it is a trait, either you rejoice because you have it or you give up and blame your genes. Know this though; you can’t do it […]
There is a quote that is often associated with the Navy Seals: “Under pressure, you don’t rise to the occasion, you sink to the level of your training. That’s why we train so hard.” The pressure will always be there. The challenge therefore, is whether you have trained for it. How did you train?
Stop saying “if you managed this brand, you would have done this and that” or “if you managed this brand, you wouldn’t have done this and that” as if you are the expert. Of course I realize you have the right to your opinion and that you may be even recognized as an expert. Just be conscious of the fact that there is a high chance, your opinion when implemented probably won’t work for the brand. Come on, you are dishing out your opinion based on a 400 word article. How accurate can you be?
One of the many ways is to get a consultant you can work with. It doesn’t have to be Roar Point. We aren’t right for everyone. The right branding partner can be your competitive advantage. How do you choose?
Always try to afford in enough weightage the medium that delivers the most in reach and frequency for your campaign. Make that the primary one to drive your campaign. Then see what else you can add to make it integrated. Are you looking elsewhere?
Every tip and technique works for some and not for others. If there is one size that fits all in advertising then we would all be successful. Some plans that work for a particular brand may do diddly squat for others. Stick to the fundamentals, sure. But be open minded. It may bring you new success. What new things did you learn?