What do you learn first?
March 30, 2015
Are you a believer?
April 1, 2015

Do you keep track?

Sure, keep track of your campaigns to evaluate their effectiveness. But if you keep track of every single detail and keep asking for reports every other day then you are missing the bigger picture. If you are doing that, you are not in control of the campaign. The campaign is controlling you.

How much do you need to know?

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