I have met many marketers in my 20 years in the industry. Inevitably, in those years you will meet people in marketing departments playing a marketers’ role even when they know nothing about marketing.
That’s OK so long as they are willing to learn. The real challenge is when non-marketer’s think they can do marketing. Marketing is easy to them. They think because they are consumers themselves – that naturally makes them understand how to be good marketers. Marketing is simple, to them.
Here’s the thing if you are one of these people. EVEN if marketing is simple, you need to learn it.
Just like brushing your teeth is simple. You still need to learn the proper way to brush your teeth or end up with a mouthful of cavities.
Lifting something off the ground is simple. But use the wrong technique on a heavy load, you risk a bad back.
What do you need to unlearn?