If you want to build a brand, start by committing a healthy budget for this purpose Every. Single. Year. And stick to it.
To many of you this may be a given. But you will be surprised. Committing a budget means spending. Spending is vulgar to a lot of business owners.
Investing behind your brand means spending. Spending demonstrates your commitment. Did I just say the F word? Yes, spend.
How much do you have?