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November 16, 2012
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November 20, 2012

How much does your brand write?

Brands want to own the experience that consumers feel about them, they want to own the personality and values that their brand reflects or espouse.

Sadly, how many owns those words on the net via the very keywords or the group of keywords they want to “own”? Especially, here in Malaysia.

Content marketing should be a key component of your communication strategy if you accept these as facts:

  1. The number of people who will look for the information via the net will increase.
  2. Content marketing is one of the more convincing forms of communications.
  3. Over the long run it delivers better ROI than a leaflet or booklet (the offline     equivalent of content marketing.)
  4. It provides a platform to when and where your consumers will sell themselves on your brand.

If your brand is not writing yet, you should start now. It takes time. But done well it pays dividends in heaps.

What would your brand write about?

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