Brands want to own the experience that consumers feel about them, they want to own the personality and values that their brand reflects or espouse.
Sadly, how many owns those words on the net via the very keywords or the group of keywords they want to “own”? Especially, here in Malaysia.
Content marketing should be a key component of your communication strategy if you accept these as facts:
If your brand is not writing yet, you should start now. It takes time. But done well it pays dividends in heaps.
What would your brand write about?