Advertising is serious business. It’s in the business of getting someone to DO something which results in the increase of market share or volume for your brand.
I get a sense that some marketers do not treat advertising as a very serious activity that they are involved in. They fail to plan. There is no strategy. They don’t fight for a budget and they don’t think through who and what their competitors will do. I can go on. But you get the idea.
They do a small activity and tout it as a campaign. Expecting good results.
If they are going to do it, they should do it seriously. Otherwise, they are failing their employers and they are betraying their professional pride (that’s assuming they are even proud to be in this line.)