We need to educate the consumer.
Increasingly I am beginning to dislike the word “educate” especially when used in the context of a marketing and communications meeting about getting the consumer to buy a certain service and or product.
Come on, educate? Do you know how long it takes? How much budget do you have? It is now your job as marketers to teach now?
Here’s your challenge today. Find a better word to replace the word “educate”. You would probably stumble on a better process and way to get your consumer to give you their money.
How much money do you have?