What is your locus standi?
May 2, 2012
What should you be telling?
May 4, 2012

How would you make it work?

It has worked before. That marketing plan of yours.

That’s the easy answer and that makes your job easy. You need not think. You need not seek approval. You just have to follow the playbook. No one can blame you. It has worked before.

It has worked before allows you to disengage. It has worked before is a button for auto-pilot. It’s a safety net.

Maybe it’s time to ask how you can make it work better. Broken or not, it can be improved.

What are you adding?

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