Much has been written about how brands can connect. Experts talk as if there are some special formulas – social media, relationship marketing, event marketing, and engagement strategy. Big words and it is not wrong. You can add yours.
To get into the life of the consumer means the brands have to be alive. And to be alive means the brand has to be there. Best when you as a brand are unexpected to. Better if you are where the consumers want to find you. Good if you considered appearing where you are expected.
Are you bringing it to life?