When you fail to execute the ideas you have and a million reasons why you cannot and should not execute it? Are they backed by rational reasons or emotional excuses?
What if people think lesser of our brand if we did this? How will we find the resources to launch this? This isn’t really our target is it? Should we revisit the objective?
You can cook up a million excuses. But your lovely competitor who is winning his battle with resistance is shipping. With it, she will have a ton of learning she will use to better her next course of action.
What are you afraid of exactly? Losing your job? Losing market share? Well, if you continue with this inaction – losing your job and market share is a sure thing. Perhaps if you tried some risk, the upside may just surprise you.