When your consumers get on social media they want to – yes, socialize. They likely want to get to know your brand better. Perhaps, they expect some form of customer service from your favourite social media channel. Even if you did not set it up to make it a customer service platform.
Your consumers who likes you on your brand’s Facebook wants to connect. They do not want to be shoved promotions and they sure do not want to be asked to participate in the multitudes of contest you have for them.
That’s not to say you should not do all these. Go ahead and do it. But first remember, they are there to connect first. To connect you need to be personable. Not commercial. Otherwise, it would have been called commercial media.
There is a reason it’s called social media, no?