RAW POINTS

MarkeThink: See Other Points


October 7, 2016

Are you ready?

Once, a brand owner approached an advertising wizard (no, it’s not me; this one lives in the mountains) and asked how fast the wizard could make his brand well-known. The wizard thought for a while and murmured, “Ten years.” The brand owner then said he was willing to work twice as hard and invest twice the money. “How long would that take?” he asked. The wizard said, “Twenty years.” It’s a joke, of course. One I paraphrased from a scenario about a kung-fu master and a student. But you get the idea. Often times, you worry about the things too […]
October 6, 2016

Why would your clients stick to you?

Consistency – in your words, your thoughts and your actions and the quality of your work. Commitment – doing what you say you will do and when you can’t always give an alternative solution. I am sure there are a lot more. For now, work on these two. Why are your clients frustrated?
October 5, 2016

Why did people choose to buy from you?

You should find out so you don’t screw up. A collection of feedback from your customers and clients will give you a pretty good idea of what your unique advantage is. One you may never have figured out but has always been there. How valuable are you to them?
October 4, 2016

How good are you at your work?

Learn to be good at your work; aim to be the most competent. Someone your boss relies on to complete the task; an indispensable member of the team. Be all these before you decide whether you love your job or not. Your relationship with your work is a lot like building any relationship. You need time to forge that relationship before you know if it will develop into love. First learn to be good at it. Then decide if you love it. Are you even competent?
September 30, 2016

When are you stable?

There is no stability at work. Don’t hope for that peaceful week. It never happens. Your job will always be to solve crises – big and small. In any given week, month or year, if you have more stable time than rocky time, consider yourself successful. The trick is to aim to have more stable time than rocky time. The aim is to beat your own record from the previous week, month and year. Hopefully, in a year you can attain more stable time than rocky time. If you do, consider yourself successful. What’s part of the package?
September 29, 2016

Found your shortcut yet?

There are no shortcuts. Yeah, I am an idiot. I know. The shortest cut is the long cut – the hard way. All the time you spent trying to find the easy way is better spent on carving a path through the long cut. Learn to navigate your way through it. In the process, creating your own sense of direction and developing your own set of skills to navigate the industry you chose. In the end, you will have a very saleable set of skills. How about taking the long way?
September 28, 2016

How did he do it?

If you want to know the successful entrepreneur’s secret, ask for what is not written. The things he laments to his wife/girlfriend/best friend, the thoughts that keep him awake, words he speaks in his prayers, the  tears he secretly sheds in the shower – the thoughts and actions that triggers those tears, what makes his heart drop to his gut, the tempers that he throws and why, when he almost lost it and said this is it. Those unsexy things, those are the things that will teach you valuable lessons. And perhaps get you prepared for your own success. What […]
September 27, 2016

What do they expect to see?

Everything seems to be casual nowadays. Every other person wants to dress casually for work. First impression matters. I am sure you have heard, you only have one chance at making a good first impression. Dress for your role. You work attire should fulfill the worldview of the people dealing with you for the first time. Yes, your skills should speak for themselves but before your skills can, you attire is doing a lot of the talking. What are you wearing today?
September 26, 2016

Is it time to start a SOP?

Most mini-crises that your company has to navigate can be overcome with standard operating procedures. One that is very detailed. Then you need those involved to have a checklist. They should internalize this. They should also have the desire, discipline, and determination to follow it in a bid to avoid these mini-crises. Do you have checklists?
September 23, 2016

Should you start a business?

Entrepreneurialism is not for everyone. But everyone can benefit from being an entrepreneur some time in their life. You want adventure? Screw travelling. Try running your own business. What should you do?