MarkeThink: See Other Points!
June 8, 2016
Boil down the thousand small things you have to attend to daily, the essence you will get is this: You will wonder if today’s sale will be better than yesterday’s sale. Then you will wonder if this week’s sales is better than last week, this month’s sales is better than last month, and then this year’s sale is better than the last. When you have a bad run, you wonder when it will be over, when you have a good run; you wonder how long it will last. Can I change your mind?
June 7, 2016
I am not a champion. Perhaps let the champion of champions tell you. “Champions are made from something they have deep inside them – a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill.” – Muhammad Ali What are you made of?
June 6, 2016
June 3, 2016
June 2, 2016
The road to your objective can sometimes be laden with different sort of obstacles that stand in your way. Some are dead ends, some are just troublesome, yet others are a challenge to scale. But with each obstacle that you overcome, you become better. Better yet, you become wiser. Wiser in taking a better path the next time. Wiser in giving up an unworthy pursuit. There is a time to stop. There is a time to suck it up. The wisdom to know comes from climbing up enough hills of swords and swimming through enough oceans of fire. How much valor […]
June 1, 2016
May 31, 2016
People tend to think experience equates expertise. But you know these two can be mutually exclusive. Just because you spent 20 years as a store keeper, doesn’t mean you are an expert at store keeping. You can be a mediocre store keeper and keep your job for 20 years. To have expertise in what you do, you need in-depth knowledge and that takes purposeful study, effort, and tenacity across time to acquire it. What’s your tonnage?
May 30, 2016
May 27, 2016
May 26, 2016
May 25, 2016
May 24, 2016
People have different names for these. Some say they spend some time with the higher power they believe, others meditate – whatever forms the meditation takes, yet others just sit in a corner thinking, reflecting. Reflecting on the good stuff is easy. Giving thanks for the good stuff is easy. I think reflecting on the bad stuff brings more good. So you can repent. What did you say to you today?
May 23, 2016
If you have the right kind of staff on your team, you can always help them improve. That is your job as a boss. If you have the wrong type of staff, and they are usually destructive, your job as a boss is to help them move on. It is not your job as a boss to deliver happiness. Are you good for yourself?
May 20, 2016
May 19, 2016
May 18, 2016
Trust is expensive. It takes years and tankers full of sweat to build. The person you trust is going to cost more because trust is in low supply. The person you trust more is going to be more expensive because trusting the wrong person will cost you more. Can you discount trust?
May 17, 2016
May 16, 2016
May 13, 2016
May 12, 2016
May 11, 2016
Sometimes it is wiser to just walk away than to try and explain yourself to a person whose level is not there yet to grasp certain concepts. You can’t get a primary school kid to understand a differential equation. When her math level reaches that level, she would understand. You can’t reason with a teen why as a parent you refuse to buy him a motorbike. When he becomes a parent, he would understand. You can’t reason with the brand manager why her suggestions are wasting everyone’s time because she doesn’t have more than 10 years of experienceyet. When she is […]
May 10, 2016
Traffic is bad. I work with a bunch of clowns. I can’t find the time. This is not my priority. My bosses aren’t supportive. It will never work. I have tried this before. It doesn’t work this way. (Add yours.) Stop using whatever your favourite excuse is for a month. It will be painful. But worth it in the long run. Are you accountable?
May 9, 2016
You know the guy who always says, “I am busy, I am super busy, I am too busy.”? It all starts as bullshit to get through the day hoping that the bosses and colleagues don’t notice. When in fact, the rest of us at the front row seat can see that all he needs is to stop procrastinating and start prioritizing. After awhile, the guy who has the least to do actually believes that he is truly busy. Stop believing in your own bullshit before someone calls it out. Make sure you have substance to back up stuff you want […]
May 6, 2016
It’s always nice to call the shots and be the final decision maker. Even nicer if you are egoistical and there is no one willing to challenge you. Because you get what you want, eventually. Eventually, people stay away from you. They stop challenging you. Not because you are smarter or that you have more experience but because people can sense your unwillingness to listen. You already know the repercussions of the unwillingness to listen. Do you know the art of listening?
May 5, 2016
You may have believed in something that may have been wrong for a while until you are confronted with new information that contradicts what you believed for so long. Give the new information a chance to convince you. So you believed in something that was wrong because you didn’t have thecomplete picture. Big deal. Let new information float you to greater heights. Hanging on to old information can drown you. Are you willing to be right now?
May 4, 2016
May 3, 2016
April 29, 2016
April 28, 2016
When someone asks you to change, it always seems negative. As if the current version of you is not good enough. When you feel you need to change, your ego anchors you. You realize you have to admit that you made some mistakes. It’s tough to think about changing. One way you can deal with this is to think about it as growth. Growing to be better, upgrading to a better version. Have you grown to be better?
April 27, 2016
April 26, 2016
Really. Where are they and how do you reach them? Will they come from those new to the category or will they come from your weakest competitor? Decide. Then devise a visibility plan for these people. Now pay me a million dollars for this brilliant top secret strategy for sales growth. What’s new in your marketing plan?
April 26, 2016
April 22, 2016
To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth. Some online channels can do this but you still need to get back to your CPM.Digital is sexy. But don’t ignore what you call traditional media. They deliver in the millions. Get back to some basics – look at your reach, look at your CPM. You know these but you are ignoring it. Are you being swept away?
April 20, 2016
It’s easy to say we learn more from our failures than success. To truly believe in it and gain from an experience rooted in disappointment is a different matter. And it shouldn’t be easy. When you lose, don’t lose the lessons. When you fail, don’t fail to learn. How does success happen?
April 19, 2016
It’s crazy how we rely on some platforms as if they are ours. Your website is yours. Your land. What you build on this land is yours. No one can take it away. You control everything there. On another piece of asset that belongs to some Mark somewhere, that’s his land. Not yours. Use his land knowing full well that it is his land. Not yours. Use it like a medium like any medium that you use to send your message out, to engage. But do not for one second forget that it is NOT yours. Whatever the data says, […]
April 18, 2016
I once heard a team being called the “mean team” by their boss in jest. But seriously, I do think they are mean. They have a reputation for being mean. Some people love labels like these. It’s cool, to them. It says “I am an alpha whatever” and being “alpha” must be good right? Right? Being mean can also used to camouflage weaknesses because people who are being attacked cannot focus on you. You are on the offensive. Your weaknesses is hidden. I think nastiness begets nastiness. It’s easy to be primal in our reaction. To respond with civility? Well, […]
April 15, 2016
You know what is holding you back. It’s the weakness (or is it weaknesses) you sweep into the deep vortex of your consciousness praying that it stays there. Demand a better version of yourself daily. Bring the need to work on a better you to your own attention. When is your upgraded version of you going to be launched?
April 14, 2016
April 13, 2016
In our business, size doesn’t really matter. In your business, size may matter. It all really depends on how you want to communicate your brand and how important is the attribute of size to your customers and clients. One thing’s for sure. You can be small and still do big things. Why are you so concerned with size?
April 12, 2016
April 11, 2016
April 8, 2016
You like to do things you are good at because it makes you feel good. No one likes to do stuff they suck at. If you want to be better, you know you need to fix your weakness. But you have to fight inertia because it makes you uncomfortable. No one likes to get comfortable with discomfort. But if you do, you will be better today compared to yesterday. Remember, if you suck at it, spend time on it. Where are you stuck at?
April 7, 2016
April 6, 2016
You can have a lot of experience, but if you did not use the experience to build an expertise, you have wasted your time. If you have expertise, but not the experience, then you need to do your time. Some things only time can teach. What expertise do you offer?
April 5, 2016
To build your brand: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase your sales: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To gain market share: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase brand awareness: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. What do you think the secret is?
April 4, 2016
Some people make it a point to point other peoples’ mistake out in public. You know, the sort that cc the world what you did wrong on email? Or post to the Whatsapp group your mistake? They make it their job. Their job is to point out your mistake in public. I think it is a very stressful job. For one, you have to keep score because you know those who have gotten it bad from you before will be lurking in the corner patiently waiting for you to screw-up. And you WILL screw up. You know the saying, “to […]
April 1, 2016
One of the worst forms of idolatry is practiced by those who mould their ego into a statue they elevate in their heart. Each day they crawl in the dark hollow of themselves and pray to this idol of their own image. So into themselves are they that they become cold, calculated and conniving. They no longer accept other views and are unable to accept any weakness others see in them. Are you possessed?
March 31, 2016
“I don’t have time for anything I like.” That’s because you don’t ever park time aside for yourself. Setting time aside for yourself is a lot like the pay yourself first concept. You set an appointment with yourself. When the time comes, do what you said you will do at that time – whether it is reading a book, cleaning a pair of kettlebells or washing your car. What can you skip?
March 30, 2016
There are so many “hacks” floating around that it is scary. There is always a “hack” list somewhere whether you want to read it or not. These tricks or hacks are shortcuts. A straight line – the shortest distance between two points. But it is the detours and the meandering roads that we take mistakenly or push into that has the greatest lessons. How did you learn that?
March 29, 2016
If you keep finding fault with what is before you, you miss out on all the good points. Each time I say this, people think it means I don’t want them to strive for the better. Or that I have presented to them the best and nothing is to be improved. Striving to be better and looking at the good of the moment aren’t contrarian thoughts. The problem is that people who look for faults are usually attached to a certain concept they have in mind or a certain way something should be done rather than what should be evaluated […]
March 28, 2016
Half the time people who don’t know what they love, nag on about life and work. The busyness in bitching about it makes them feel they are doing something. If you know what you love, and aren’t doing it yet, why? If you don’t know what you love, what are you going to do about it? Are you just wasting time?
March 25, 2016
If you observe carefully, you will see people using so much of their time on being frustrated, disappointed and being angry. All. The. Time. If you are what you do, then these people are constantly practicing being angry. And anger they become. How do you spend your time?
March 24, 2016
Some things work for a long time. Some things work for awhile then it stops working. Some things work every time. Mr/Ms Know-it-all is what doesn’t work. Because they refuse to let something work. They “know” this or that. Because they “know”, they will not even let you begin. “It won’t work. don’t even try.” But knowing is just a beginning (but of course Ms. Know-it-all already knows this.) To truly know takes more than knowing. It takes understanding and it takes wisdom. Knowing “what” is not enough. You have to know “why”, “when” and “how”. Are you revealing ignorance […]
March 23, 2016
When something goes wrong and you are bursting with anger, tempted to point fingers and want to assassinate the culprit – how long does it take to take a deep breath? The primal thing to do is – “I didn’t do this, someone has to pay for this!” When we are primal, we are allowing our amygdala take over. Do us all a favour, use other parts of the brain you have been blessed with. Breathe, use the more civilized part of your grey matter. Fix the problem, investigate if you have to later. But never, never shoot randomly or […]
March 22, 2016
Well, if it doesn’t work do it differently. You think well, that’s no big secret. But in reality, the most common reaction when things don’t work is either to try harder or give up. Next time, remind yourself to add this equation. Do it differently. How do you address the weak points?
March 21, 2016
Fighting is tiring. Choose to fight when it is worth it. When it encroaches on your beliefs and your values, and when pushed to a corner where your reputation and all that you stand for is at stake. Even then, I would argue, make sure that it is a worthwhile opponent to fight. Most times walking away is the best offence. Who’s luring you into a fight?
March 21, 2016
You probably know by now that I take cartoons really seriously. As seriously as my Zen classes. There is something Zen about them. Really. So I was researching the other day about what Master Shifu said in Kungfu Panda 3 and something hit me (see I told you there is something Zen about cartoons). I was at the goofs section of Kungfu Panda 3 in imdb.com and it was listing the things that were “wrong” (goofs) with the story. Like how did Tigress know where the secret Panda village is when it is a secret and Tigress was never told […]
March 18, 2016
“If you only do what you can do, you’ll never be better than what you are.” – Master Shifu in Kungfu Panda 3. You can tell I take cartoons very seriously. Seriously, get out of your comfort zone. Simple but not easy. But I suppose getting better has a price. How comfortable are you?
March 17, 2016
One protection you have against people trying to fool you is to educate yourself on principles. Doesn’t matter what field it is. Just educate yourself on the principles. Every method that works goes back to a few tried and tested principles. To know if something works, ask yourself what principles are these based on? If they aren’t based on any solid principles, chances are they are gimmicks. Of course, even con artists use some principles themselves. Want to separate the wheat from the chaff? Be able to tell cheese from chalk? Educate yourself on the principles. How do you know […]
March 16, 2016
March 15, 2016
March 14, 2016
March 11, 2016
Of course I like the idea of “search and reapply.” It works. Sometimes. If you reached this year’s objective with your campaign, your brand would have transformed. Multiply this with 5 years (or however many years you fancy), you will get a brand that is very different. The next progression may not be applying what has always worked. Of course, you the brilliant marketer already know this. Do. New. Things. It’s scary. But it works. Sometimes. When did it stop working?
March 10, 2016
“If I am a boss and I have time like you, I can write every day too.” No you won’t. You will be doing a bunch of other crap, hanging out in your café, watching YouTube videos and posting junk on FB. You don’t write because you don’t like writing, you don’t have the discipline and you own six trash bags of excuses at your disposal. It’s not because you don’t have time or I have more time. What have you done today?
March 9, 2016
Think small, gain more. That’s what SMEs with small A&P budgets should do. Forget about waiting for the big budgets. The owner is too nervous and you need to show it works. Make your small budget work. Create a small win. Then ask for more investment. Make more wins. You have to love the process. Otherwise it will kill you. What you want is progression no matter how small. Are you focusing on getting a little better?
March 8, 2016
March 7, 2016
Marketing and branding are great for companies. But it isn’t going to solve all your problems. Diagnosing your problems with clarity and the right prescription will solve your problems. Sometimes it involves improving the marketing function. At other times, it involves strengthening your brand. For example, an array of factors can cause sales volume to be low. Maybe you have an inferior product that is the result of inferior production workers, which could be due to low wages that you pay. You aren’t going to fix this with improving the marketing function and strengthening your brand. Are you keeping it […]
March 4, 2016
Bosses have lots of thoughts. They like to share their thoughts. Your job as a staff is to understand if it is a thought or a decision. One you give your honest feedback, the other you need to act on. Bosses, knowing what you say and share are important because not all staff can tell the difference. It can create confusion and wasted time. And it will. Think through your thoughts. Don’t be lazy. Not all thoughts and ideas are great. Don’t hide the fact that you share to get feedback. In which case, curate all your rambling thoughts. Filter […]
March 3, 2016
March 2, 2016
Shorter than we are, lighter than we are, smaller than we are. But each probably stronger than you. Physically and psychologically. Truly, it is what you do in the dark that will put you in the light. In sports and everything else in life. What’s under your armour?
March 1, 2016
Of course you can! It’s OK to give up. But give up on the right things. Give up on things you cannot commit. Choose something you can commit and go at it. Just don’t half-ass your work and expect to be good. Show up, don’t complain, asks questions and never quit. If you can’t do these, take a seat with the mediocre. Who do you choose to be?
February 29, 2016
“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?”— Jesse Owens What do you have to lose?
February 26, 2016
February 25, 2016
Resolutions are words. Wishes are words. Plans are words. What you think you want to do are thoughts. Thoughts are not actions. They are intentions. No movements are involved. Thinking about swimming and actually jumping into the pool are very different things. You want to change? You have to move. What are you thinking now?
February 24, 2016
Very often our plans are filled with detours and roadblocks. When this happens, rely on experience, gut-feel developed in the trenches (and if you have none, it helps to have friends and mentors you can call), courage to face risk and the calmness to face changes. Always be prepared to be surprised and shocked, no matter how good your plan is. What’s coming up soon?
February 23, 2016
I have learned that learning to distinguish discomfort and pain is necessary for growing up and getting better. Like getting better at a skill, at what you do or getting better at being a human being. Learning a new skill or when experiencing something new creates a lot of discomfort. But this discomfort is not pain. Many people confuse discomfort with pain. You can work through discomfort. In fact, it is necessary to get comfortable with discomfort. People who give up easily believe that discomfort is pain. Others on the sidelines think, “That’s far too early to give up.” But […]
January 29, 2016
Everybody wants to be rich until they find out how hard they have to work. Everybody wants to lose fat until they find out how hard they have to work. Everybody wants to look good until they find out how hard they have to work. Everybody wants to live in a nice house until they find out how hard they have to work. Everybody wants to retire early until they find out how hard they have to work. But you are not everybody. Right? So glad you almost made it?
January 27, 2016
No you can’t. Because we don’t live in an ideal world. You don’t have an ideal boss, your budget is less than ideal, your product is way off ideal and dreaming of your sales force being an ideal one is well, being ideal. So, no. There are no ideal plans. But an approximate best possible improvised on the fly according to the situation we are both trapped in kind of plan? Yes that exists. It’s time to live with it. Do you know what is ideal?
January 26, 2016
Learn it on your own and learn it from experts. Then experiment, fail and re-do. Succeed and take notes. Doing enough allows you to synthesize different ways to create your very own. When you find yours have confidence that it will work. Who will be your mentor?
January 22, 2016
It’s not always about being the fastest or taking your own sweet time. Find your own pace. You aren’t competing with someone else even though you may have competitors. The biggest competitor truly is oneself. Pace yourself in such a way you don’t burn running at someone else’s pace. Pace yourself in such a way that you don’t get left behind because you kept too much spare in the tank. How do you find your pace?
January 21, 2016
I mentioned this is an older blog post before. Three out of five of your campaigns will be so-so. One will be crappy. One will be fantastic. This means that for you the manager, it’s OK to enjoy the one that has fantastic results. When the results are bad, look back at the good ones to remind yourself that it’s been done before. How well do you deal with it?
January 20, 2016
Of course, you know that your goal is supposed to be SMART. But a lot of time, people forget the art of pacing. And that affects the ART part of SMART goals. Go at a pace in which you are comfortable with your actions, being realistic and a timeline that fits with your pace. Remember, your first fight is against yourself. Then only consider your competitors. How fast can you go?
January 19, 2016
When it gets tough, it’s always easier to rationalize why you should turn back, you should stop, you should postpone, when the conditions are better, when it is perfect to launch. Sure, there will be situations where it demands that you do one of these few things. But often times, the only action required is to keep on keeping on. Will the conditions ever be perfect?
January 18, 2016
In whatever you do, in life, business, branding or boxing, there will be times when you will be beaten down. Keep going by focusing on what you are doing and what it does to get you where you want to go. Don’t focus on how you are feeling. The feelings that appear when you are beaten are those that seduce you away from your goals. How strong is your inner strength?
January 15, 2016
January 14, 2016
January 13, 2016
January 12, 2016
No. Nothing in life is free. I am sure you have heard of that. There is always a cost. Even if it is not a monetary cost, there is still labour cost, time cost and opportunity cost. As a business owner big or small, managing a brand in a MNC or an entrepreneur running a small whatever business, you need to weigh these costs. The real costs are often forgotten. Are you that free?
January 11, 2016
January 8, 2016
January 7, 2016
To be good in branding, you need to learn a lot about branding and marketing, then you need to experiment a lot and that involves a lot of time and money and effort. And a load of failures, but look at these failures as fees to be good in branding. Then you need to think for yourself and your context and do more. Don’t like doing these? Stop dreaming then. What do you think it takes?
January 6, 2016
January 5, 2016
January 4, 2016
Every new year is a new chapter in your life. If you look at it that way, every day is a new page. You write your own story every day. There are some people you should write them out of your book. Some you should add. To write a great story, choose the characters well. Who will you keep?
December 31, 2015
If it isn’t great, at least don’t live with any regrets. If you do nothing about this year’s setback, it will grow into a cancerous regret for years to come. Come New Year, give it your all on the few things you could have and should have done better. It ain’t no big deal to fall and stumble now and then. You know the drill. Get up, dust yourself and walk on. Get better at resetting setbacks. That’s how you succeed. Did you really fail?
December 30, 2015
December 29, 2015
When you ask someone if he has made time to rest and pause, they usually think they have to take a vacation or even retire. To relax means to take a deep breath and slow the palpitating heart. There is no need to get away. Of course, taking time to rest and pause somewhere else will help. But you can relax where you are. How often do you do this?
December 28, 2015
December 23, 2015