MarkeThink: See Other Points!

June 8, 2016

Do you want to be an entrepreneur?

Boil down the thousand small things you have to attend to daily, the essence you will get is this: You will wonder if today’s sale will be better than yesterday’s sale. Then you will wonder if this week’s sales is better than last week, this month’s sales is better than last month, and then this year’s sale is better than the last. When you have a bad run, you wonder when it will be over, when you have a good run; you wonder how long it will last. Can I change your mind?
June 7, 2016

What are champions made of?

I am not a champion. Perhaps let the champion of champions tell you. “Champions are made from something they have deep inside them – a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill.” – Muhammad Ali What are you made of?
June 6, 2016

What’s the best practice?

Brands have been built by zigging when others are zagging. Screw the best practice sometimes. Going against the grain has its merit. You already know that. Of course your ass is on the line. But that’s the best kind of reward. Are you all in?
June 3, 2016

What’s in your suggestion?

Here’s a secret you already know. The way to make your brand stronger is to do what the brand needs. Not what you are comfortable in executing for the brand. What are you hiding?
June 2, 2016

How badly do you want it?

The road to your objective can sometimes be laden with different sort of obstacles that stand in your way. Some are dead ends, some are just troublesome, yet others are a challenge to scale. But with each obstacle that you overcome, you become better. Better yet, you become wiser. Wiser in taking a better path the next time. Wiser in giving up an unworthy pursuit. There is a time to stop. There is a time to suck it up. The wisdom to know comes from climbing up enough hills of swords and swimming through enough oceans of fire. How much valor […]
June 1, 2016

What have you done?

What you have done gives employers a hint of what you can potentially do. But make no mistake. Good employers don’t place too much emphasis on what has been done before. They are more interested in what you can do. What can you do?
May 31, 2016

What’s your mileage?

People tend to think experience equates expertise. But you know these two can be mutually exclusive. Just because you spent 20 years as a store keeper, doesn’t mean you are an expert at store keeping. You can be a mediocre store keeper and keep your job for 20 years. To have expertise in what you do, you need in-depth knowledge and that takes purposeful study, effort, and tenacity across time to acquire it. What’s your tonnage?
May 30, 2016

How long have you been doing it?

The longer you have done branding campaigns, the more value you will see in the various tactics and media. No one is supreme. It all depends on yourobjective and how you deploy what’s available to you. Are you learning to appreciate?
May 27, 2016

Are you talking about money again?

A branding campaign is only expensive if you don’t know the right way of doing it, fail to see its value and don’t use the right people to do it. Maybe you should give up?
May 26, 2016

Do you love discipline?

Discipline sounds like a lot of pain. To the right people, discipline brings the comfort of knowing the fruits will come when the toil is done. Are you a disciple?
May 25, 2016

What did you not do?

A great brand isn’t created just via the advertising campaigns you did. It’s also what you do outside of those campaigns. What else gives a great brand experience?
May 24, 2016

Did you have some “me time” today?

People have different names for these. Some say they spend some time with the higher power they believe, others meditate – whatever forms the meditation takes, yet others just sit in a corner thinking, reflecting. Reflecting on the good stuff is easy. Giving thanks for the good stuff is easy. I think reflecting on the bad stuff brings more good. So you can repent. What did you say to you today?
May 23, 2016

Are you a good boss?

If you have the right kind of staff on your team, you can always help them improve. That is your job as a boss. If you have the wrong type of staff, and they are usually destructive, your job as a boss is to help them move on. It is not your job as a boss to deliver happiness. Are you good for yourself?
May 20, 2016

How can I be a good team player?

Show up. Keep up. Shut up. What else do you want to hear?
May 19, 2016

Who is it for?

This “new and improved’ formula of yours, is it what the consumers want or is it your management’s wet dream to sell more products? Next time, before you decide to say this is “new and improved” ask, “new and improved” for whom? Do you think they care?
May 18, 2016

How much to trust?

Trust is expensive. It takes years and tankers full of sweat to build. The person you trust is going to cost more because trust is in low supply. The person you trust more is going to be more expensive because trusting the wrong person will cost you more. Can you discount trust?
May 17, 2016

How do you improve?

Remind yourself once, do what needs to be done repeatedly. Most people remind themselves repeatedly but do what needs to be done once. Doesn’t work that way, in case you haven’t noticed. What’s your weak point?
May 16, 2016

Why are you tired?

Because you are spending too much time doing too many things that you don’t care about. Start investing your time in the right things. Or start caring about the things that you do. How do you get through the day?
May 13, 2016

What is your word worth?

Don’t just talk. Level up the skills to do it and get the balls to pull it off. Are you ready for action?
May 12, 2016

Why are you running?

“Don’t run when you lose. Don’t cry when it hurts.” – Gordon Gekko Are you crying?
May 11, 2016

Will they understand?

Sometimes it is wiser to just walk away than to try and explain yourself to a person whose level is not there yet to grasp certain concepts. You can’t get a primary school kid to understand a differential equation. When her math level reaches that level, she would understand. You can’t reason with a teen why as a parent you refuse to buy him a motorbike. When he becomes a parent, he would understand. You can’t reason with the brand manager why her suggestions are wasting everyone’s time because she doesn’t have more than 10 years of experienceyet. When she is […]
May 10, 2016

What’s your favourite excuse?

Traffic is bad. I work with a bunch of clowns. I can’t find the time. This is not my priority. My bosses aren’t supportive. It will never work. I have tried this before. It doesn’t work this way. (Add yours.) Stop using whatever your favourite excuse is for a month. It will be painful. But worth it in the long run. Are you accountable?
May 9, 2016

Are you starting to believe your own bullshit?

You know the guy who always says, “I am busy, I am super busy, I am too busy.”? It all starts as bullshit to get through the day hoping that the bosses and colleagues don’t notice. When in fact, the rest of us at the front row seat can see that all he needs is to stop procrastinating and start prioritizing. After awhile, the guy who has the least to do actually believes that he is truly busy. Stop believing in your own bullshit before someone calls it out. Make sure you have substance to back up stuff you want […]
May 6, 2016

Is anyone challenging you?

It’s always nice to call the shots and be the final decision maker. Even nicer if you are egoistical and there is no one willing to challenge you. Because you get what you want, eventually. Eventually, people stay away from you. They stop challenging you. Not because you are smarter or that you have more experience but because people can sense your unwillingness to listen. You already know the repercussions of the unwillingness to listen. Do you know the art of listening?
May 5, 2016

Did you believe wrong?

You may have believed in something that may have been wrong for a while until you are confronted with new information that contradicts what you believed for so long. Give the new information a chance to convince you. So you believed in something that was wrong because you didn’t have thecomplete picture. Big deal. Let new information float you to greater heights. Hanging on to old information can drown you. Are you willing to be right now?
May 4, 2016

How do you teach them?

Action resulting from ignorance should be met with guidance. Not anger. What is your role?
May 3, 2016

How do things break?

Stress and pressure. That’s how things break. Is it any wonder that stress and pressure comes before a breakthrough?
April 29, 2016

How do you win?

One way is to stick around longer than your competition. Last one standing you know. Call it perseverance, discipline, determination. Whatever. Stick around. That said, choose something worth winning. Are you a winner?
April 28, 2016

Did you change?

When someone asks you to change, it always seems negative. As if the current version of you is not good enough. When you feel you need to change, your ego anchors you. You realize you have to admit that you made some mistakes. It’s tough to think about changing. One way you can deal with this is to think about it as growth. Growing to be better, upgrading to a better version. Have you grown to be better?
April 27, 2016

How much are you paying?

Professionals are expensive. Amateurs are cheap. What is your actual cost?
April 26, 2016

Where are your new buyers?

Really. Where are they and how do you reach them? Will they come from those new to the category or will they come from your weakest competitor? Decide. Then devise a visibility plan for these people. Now pay me a million dollars for this brilliant top secret strategy for sales growth. What’s new in your marketing plan?
April 26, 2016

What’s your share of voice?

Share of Voice = Share of Mind = Share of Market. Ad spend (investment) is important regardless of the media you use. Yes, digital included. What’s your share of mind?
April 22, 2016

Who are you reaching?

To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth. Some online channels can do this but you still need to get back to your CPM.Digital is sexy. But don’t ignore what you call traditional media. They deliver in the millions. Get back to some basics – look at your reach, look at your CPM. You know these but you are ignoring it. Are you being swept away?
April 20, 2016

Have you learned to fail?

It’s easy to say we learn more from our failures than success. To truly believe in it and gain from an experience rooted in disappointment is a different matter. And it shouldn’t be easy. When you lose, don’t lose the lessons. When you fail, don’t fail to learn. How does success happen?
April 19, 2016

What about your website?

It’s crazy how we rely on some platforms as if they are ours. Your website is yours. Your land. What you build on this land is yours. No one can take it away. You control everything there. On another piece of asset that belongs to some Mark somewhere, that’s his land. Not yours. Use his land knowing full well that it is his land. Not yours. Use it like a medium like any medium that you use to send your message out, to engage. But do not for one second forget that it is NOT yours. Whatever the data says, […]
April 18, 2016

Do you need to be mean?

I once heard a team being called the “mean team” by their boss in jest. But seriously, I do think they are mean. They have a reputation for being mean. Some people love labels like these. It’s cool, to them. It says “I am an alpha whatever” and being “alpha” must be good right? Right? Being mean can also used to camouflage weaknesses because people who are being attacked cannot focus on you. You are on the offensive. Your weaknesses is hidden. I think nastiness begets nastiness. It’s easy to be primal in our reaction. To respond with civility? Well, […]
April 15, 2016

What’s holding you back?

You know what is holding you back. It’s the weakness (or is it weaknesses) you sweep into the deep vortex of your consciousness praying that it stays there. Demand a better version of yourself daily. Bring the need to work on a better you to your own attention. When is your upgraded version of you going to be launched?
April 14, 2016

Do you have any students?

Teach others what you know. Teaching others has a unique way of illuminating what you think you know. It shines a spotlight on what you don’t know. Are you teaching yourself?
April 13, 2016

How big are you?

In our business, size doesn’t really matter. In your business, size may matter. It all really depends on how you want to communicate your brand and how important is the attribute of size to your customers and clients. One thing’s for sure. You can be small and still do big things. Why are you so concerned with size?
April 12, 2016

How’s your plan?

A plan is suppose to facilitate. Not complicate. Simple, uncluttered, easily understood and definitely executable. Who’s gonna do it?
April 11, 2016

Did you write them down?

Always write down your thoughts. Any thoughts, ideas, random spark of nonsense, such things you know. That is one-way thoughts crystallize. How do you think they are formed?
April 8, 2016

What do you suck at?

You like to do things you are good at because it makes you feel good. No one likes to do stuff they suck at. If you want to be better, you know you need to fix your weakness. But you have to fight inertia because it makes you uncomfortable. No one likes to get comfortable with discomfort. But if you do, you will be better today compared to yesterday. Remember, if you suck at it, spend time on it. Where are you stuck at?
April 7, 2016

How safe is your brand Facebook account?

Read this: http://breakingmuscle.com/facebook What contingency plan do you have?
April 6, 2016

What experience do you have?

You can have a lot of experience, but if you did not use the experience to build an expertise, you have wasted your time. If you have expertise, but not the experience, then you need to do your time. Some things only time can teach. What expertise do you offer?
April 5, 2016

What are you leaning on?

To build your brand: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase your sales: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To gain market share: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. To increase brand awareness: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then. What do you think the secret is?
April 4, 2016

What’s your job?

Some people make it a point to point other peoples’ mistake out in public. You know, the sort that cc the world what you did wrong on email? Or post to the Whatsapp group your mistake? They make it their job. Their job is to point out your mistake in public. I think it is a very stressful job. For one, you have to keep score because you know those who have gotten it bad from you before will be lurking in the corner patiently waiting for you to screw-up. And you WILL screw up. You know the saying, “to […]
April 1, 2016

What idols are you praying to?

One of the worst forms of idolatry is practiced by those who mould their ego into a statue they elevate in their heart. Each day they crawl in the dark hollow of themselves and pray to this idol of their own image. So into themselves are they that they become cold, calculated and conniving. They no longer accept other views and are unable to accept any weakness others see in them. Are you possessed?
March 31, 2016

Are you running out of time?

“I don’t have time for anything I like.” That’s because you don’t ever park time aside for yourself. Setting time aside for yourself is a lot like the pay yourself first concept. You set an appointment with yourself. When the time comes, do what you said you will do at that time – whether it is reading a book, cleaning a pair of kettlebells or washing your car. What can you skip?
March 30, 2016

What the heck?

There are so many “hacks” floating around that it is scary. There is always a “hack” list somewhere whether you want to read it or not. These tricks or hacks are shortcuts. A straight line – the shortest distance between two points. But it is the detours and the meandering roads that we take mistakenly or push into that has the greatest lessons. How did you learn that?
March 29, 2016

Are you expecting the best?

If you keep finding fault with what is before you, you miss out on all the good points. Each time I say this, people think it means I don’t want them to strive for the better. Or that I have presented to them the best and nothing is to be improved. Striving to be better and looking at the good of the moment aren’t contrarian thoughts. The problem is that people who look for faults are usually attached to a certain concept they have in mind or a certain way something should be done rather than what should be evaluated […]
March 28, 2016

What do you love?

Half the time people who don’t know what they love, nag on about life and work. The busyness in bitching about it makes them feel they are doing something. If you know what you love, and aren’t doing it yet, why? If you don’t know what you love, what are you going to do about it? Are you just wasting time?
March 25, 2016

Where is your attention?

If you observe carefully, you will see people using so much of their time on being frustrated, disappointed and being angry. All. The. Time. If you are what you do, then these people are constantly practicing being angry. And anger they become. How do you spend your time?
March 24, 2016

What doesn’t work?

Some things work for a long time. Some things work for awhile then it stops working. Some things work every time. Mr/Ms Know-it-all is what doesn’t work. Because they refuse to let something work. They “know” this or that. Because they “know”, they will not even let you begin. “It won’t work. don’t even try.” But knowing is just a beginning (but of course Ms. Know-it-all already knows this.) To truly know takes more than knowing. It takes understanding and it takes wisdom. Knowing “what” is not enough. You have to know “why”, “when” and “how”. Are you revealing ignorance […]
March 23, 2016

How long does it take?

When something goes wrong and you are bursting with anger, tempted to point fingers and want to assassinate the culprit – how long does it take to take a deep breath? The primal thing to do is – “I didn’t do this, someone has to pay for this!” When we are primal, we are allowing our amygdala take over. Do us all a favour, use other parts of the brain you have been blessed with. Breathe, use the more civilized part of your grey matter. Fix the problem, investigate if you have to later. But never, never shoot randomly or […]
March 22, 2016

What if it doesn’t work?

Well, if it doesn’t work do it differently. You think well, that’s no big secret. But in reality, the most common reaction when things don’t work is either to try harder or give up. Next time, remind yourself to add this equation. Do it differently. How do you address the weak points?
March 21, 2016

Do you like to fight?

Fighting is tiring. Choose to fight when it is worth it. When it encroaches on your beliefs and your values, and when pushed to a corner where your reputation and all that you stand for is at stake. Even then, I would argue, make sure that it is a worthwhile opponent to fight. Most times walking away is the best offence. Who’s luring you into a fight?
March 21, 2016

Is it getting in the way?

You probably know by now that I take cartoons really seriously. As seriously as my Zen classes. There is something Zen about them. Really. So I was researching the other day about what Master Shifu said in Kungfu Panda 3 and something hit me (see I told you there is something Zen about cartoons). I was at the goofs section of Kungfu Panda 3 in imdb.com and it was listing the things that were “wrong” (goofs) with the story. Like how did Tigress know where the secret Panda village is when it is a secret and Tigress was never told […]
March 18, 2016

Are you getting better?

“If you only do what you can do, you’ll never be better than what you are.” – Master Shifu in Kungfu Panda 3. You can tell I take cartoons very seriously. Seriously, get out of your comfort zone. Simple but not easy. But I suppose getting better has a price. How comfortable are you?
March 17, 2016

How do you know they are trying to con you?

One protection you have against people trying to fool you is to educate yourself on principles. Doesn’t matter what field it is. Just educate yourself on the principles. Every method that works goes back to a few tried and tested principles. To know if something works, ask yourself what principles are these based on? If they aren’t based on any solid principles, chances are they are gimmicks. Of course, even con artists use some principles themselves. Want to separate the wheat from the chaff? Be able to tell cheese from chalk? Educate yourself on the principles. How do you know […]
March 16, 2016

How committed are you?

Don’t be squished like a grape. Doesn’t just apply to walking on the road or karate. Are you “yes” or are you “no”?
March 15, 2016

How can you be positive?

“Everything can be taken from a man but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Viktor E. Frankl What do you choose?
March 14, 2016

What do you think your brand is?

“A brand is no longer what we tell the customer it is – it is what customer tells each other it is.” – Scott Cook. What do your customers think it is?
March 11, 2016

Is it still working?

Of course I like the idea of “search and reapply.” It works. Sometimes. If you reached this year’s objective with your campaign, your brand would have transformed. Multiply this with 5 years (or however many years you fancy), you will get a brand that is very different. The next progression may not be applying what has always worked. Of course, you the brilliant marketer already know this. Do. New. Things. It’s scary. But it works. Sometimes. When did it stop working?
March 10, 2016

Would you write every day?

“If I am a boss and I have time like you, I can write every day too.” No you won’t. You will be doing a bunch of other crap, hanging out in your café, watching YouTube videos and posting junk on FB. You don’t write because you don’t like writing, you don’t have the discipline and you own six trash bags of excuses at your disposal. It’s not because you don’t have time or I have more time. What have you done today?
March 9, 2016

What would I tell SME marketing managers?

Think small, gain more. That’s what SMEs with small A&P budgets should do. Forget about waiting for the big budgets. The owner is too nervous and you need to show it works. Make your small budget work. Create a small win. Then ask for more investment. Make more wins. You have to love the process. Otherwise it will kill you. What you want is progression no matter how small. Are you focusing on getting a little better?
March 8, 2016

How did you develop that habit?

You probably developed some bad habits – at work or personal life – due to circumstances or most probably ignorance. Now that you are older and wiser, it’s time to make that change. Why would you continue to suck?
March 7, 2016

Can marketing and branding kill you?

Marketing and branding are great for companies. But it isn’t going to solve all your problems. Diagnosing your problems with clarity and the right prescription will solve your problems. Sometimes it involves improving the marketing function. At other times, it involves strengthening your brand. For example, an array of factors can cause sales volume to be low. Maybe you have an inferior product that is the result of inferior production workers, which could be due to low wages that you pay. You aren’t going to fix this with improving the marketing function and strengthening your brand. Are you keeping it […]
March 4, 2016

Is this a thought?

Bosses have lots of thoughts. They like to share their thoughts. Your job as a staff is to understand if it is a thought or a decision. One you give your honest feedback, the other you need to act on. Bosses, knowing what you say and share are important because not all staff can tell the difference. It can create confusion and wasted time. And it will. Think through your thoughts. Don’t be lazy. Not all thoughts and ideas are great. Don’t hide the fact that you share to get feedback. In which case, curate all your rambling thoughts. Filter […]
March 3, 2016

Have you got any love yet?

I wrote this blog almost 5 years ago. Imagine Facebook having a love button. Worth revisiting the page. Now you will know more about the feedback on your post. So how much love have you been receiving?
March 2, 2016

Have you built your armour?

Shorter than we are, lighter than we are, smaller than we are. But each probably stronger than you. Physically and psychologically. Truly, it is what you do in the dark that will put you in the light. In sports and everything else in life. What’s under your armour?
March 1, 2016

So I can’t quit?

Of course you can! It’s OK to give up. But give up on the right things. Give up on things you cannot commit. Choose something you can commit and go at it. Just don’t half-ass your work and expect to be good. Show up, don’t complain, asks questions and never quit. If you can’t do these, take a seat with the mediocre. Who do you choose to be?
February 29, 2016

How do you win?

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?”— Jesse Owens  What do you have to lose?
February 26, 2016

What should I ask now?

“What is more important in this situation?” This is a good question to ask when you are stuck with choices. What should I do?
February 25, 2016

Have you made that change?

Resolutions are words. Wishes are words. Plans are words. What you think you want to do are thoughts. Thoughts are not actions. They are intentions. No movements are involved. Thinking about swimming and actually jumping into the pool are very different things. You want to change? You have to move. What are you thinking now?
February 24, 2016

What’s your plan?

Very often our plans are filled with detours and roadblocks. When this happens, rely on experience, gut-feel developed in the trenches (and if you have none, it helps to have friends and mentors you can call), courage to face risk and the calmness to face changes. Always be prepared to be surprised and shocked, no matter how good your plan is. What’s coming up soon?
February 23, 2016

When do you give up?

I have learned that learning to distinguish discomfort and pain is necessary for growing up and getting better. Like getting better at a skill, at what you do or getting better at being a human being. Learning a new skill or when experiencing something new creates a lot of discomfort. But this discomfort is not pain. Many people confuse discomfort with pain. You can work through discomfort. In fact, it is necessary to get comfortable with discomfort. People who give up easily believe that discomfort is pain. Others on the sidelines think, “That’s far too early to give up.” But […]
January 29, 2016

Everybody wants to rule the world?

Everybody wants to be rich until they find out how hard they have to work. Everybody wants to lose fat until they find out how hard they have to work. Everybody wants to look good until they find out how hard they have to work. Everybody wants to live in a nice house until they find out how hard they have to work. Everybody wants to retire early until they find out how hard they have to work. But you are not everybody. Right? So glad you almost made it?
January 28, 2016

What is winning?

Merciful Manly Action. Who truly won?
January 27, 2016

Can you have an ideal plan?

No you can’t. Because we don’t live in an ideal world. You don’t have an ideal boss, your budget is less than ideal, your product is way off ideal and dreaming of your sales force being an ideal one is well, being ideal. So, no. There are no ideal plans. But an approximate best possible improvised on the fly according to the situation we are both trapped in kind of plan? Yes that exists. It’s time to live with it. Do you know what is ideal?
January 26, 2016

How do you find your way?

Learn it on your own and learn it from experts. Then experiment, fail and re-do. Succeed and take notes. Doing enough allows you to synthesize different ways to create your very own. When you find yours have confidence that it will work. Who will be your mentor?
January 22, 2016

How fast can you go?

It’s not always about being the fastest or taking your own sweet time. Find your own pace. You aren’t competing with someone else even though you may have competitors. The biggest competitor truly is oneself. Pace yourself in such a way you don’t burn running at someone else’s pace. Pace yourself in such a way that you don’t get left behind because you kept too much spare in the tank. How do you find your pace?
January 21, 2016

How good does it get?

I mentioned this is an older blog post before. Three out of five of your campaigns will be so-so. One will be crappy. One will be fantastic. This means that for you the manager, it’s OK to enjoy the one that has fantastic results. When the results are bad, look back at the good ones to remind yourself that it’s been done before. How well do you deal with it?
January 20, 2016

Do you know your goal?

Of course, you know that your goal is supposed to be SMART. But a lot of time, people forget the art of pacing. And that affects the ART part of SMART goals. Go at a pace in which you are comfortable with your actions, being realistic and a timeline that fits with your pace. Remember, your first fight is against yourself. Then only consider your competitors. How fast can you go?
January 19, 2016

Is the going getting tough?

When it gets tough, it’s always easier to rationalize why you should turn back, you should stop, you should postpone, when the conditions are better, when it is perfect to launch. Sure, there will be situations where it demands that you do one of these few things. But often times, the only action required is to keep on keeping on. Will the conditions ever be perfect?
January 18, 2016

Do you want to give up?

In whatever you do, in life, business, branding or boxing, there will be times when you will be beaten down. Keep going by focusing on what you are doing and what it does to get you where you want to go. Don’t focus on how you are feeling. The feelings that appear when you are beaten are those that seduce you away from your goals. How strong is your inner strength?
January 15, 2016

How do you know you have progressed?

Measure it. Compare “before” and “after” results. Decide early what you want measured and how you will measure it. Don’t ask after the campaign is completed. So was it a success?
January 14, 2016

How often should you change?

If looks can be deceiving, then learn the art of being flexible in adjusting your tactics and strategies. When conditions change, adjust accordingly. What does staying the course mean to you?
January 13, 2016

How does it look to you?

No matter how it looks, always remember “Looks can be deceiving.” Judge everything at the end. Not in the beginning. Are you a fortune teller?
January 12, 2016

Can branding be free?

No. Nothing in life is free. I am sure you have heard of that. There is always a cost. Even if it is not a monetary cost, there is still labour cost, time cost and opportunity cost. As a business owner big or small, managing a brand in a MNC or an entrepreneur running a small whatever business, you need to weigh these costs. The real costs are often forgotten. Are you that free?
January 11, 2016

What are your best chances?

It can be easy to choose. Are you forced to choose what you don’t like?
January 8, 2016

What are your troubles?

“I have heard there are troubles of more than one kind. Some come from ahead and some come from behind. But I’ve bought a big bat. I’m all ready you see. Now my troubles are going to have troubles with me!” – Dr. Seuss What is your big bat?
January 7, 2016

How to be good at branding?

To be good in branding, you need to learn a lot about branding and marketing, then you need to experiment a lot and that involves a lot of time and money and effort. And a load of failures, but look at these failures as fees to be good in branding. Then you need to think for yourself and your context and do more. Don’t like doing these? Stop dreaming then. What do you think it takes?
January 6, 2016

Do you want to be a big brand?

Every boss wants their brand to be a big famous brand until it comes time to do stuff big famous brands do. Can you take the pain?
January 5, 2016

How much do you know?

The beginning of everything is knowing everything you know is nothing. Being an expert in one thing does not mean you are good at everything. Likewise, knowing something by concept doesn’t mean you can execute it. Does your expertise transfer to other fields?
January 4, 2016

Who’s in your story?

Every new year is a new chapter in your life. If you look at it that way, every day is a new page. You write your own story every day. There are some people you should write them out of your book. Some you should add. To write a great story, choose the characters well. Who will you keep?
December 31, 2015

So, how was your year?

If it isn’t great, at least don’t live with any regrets. If you do nothing about this year’s setback, it will grow into a cancerous regret for years to come. Come New Year, give it your all on the few things you could have and should have done better. It ain’t no big deal to fall and stumble now and then. You know the drill. Get up, dust yourself and walk on. Get better at resetting setbacks. That’s how you succeed. Did you really fail?
December 30, 2015

Is it dying?

                  Between “it is dying” and “it is dead” could be a very very long time. If you believe they are one and the same, you could be making a lot of wrong calls. What are you missing?
December 29, 2015

Did you make time to relax?

When you ask someone if he has made time to rest and pause, they usually think they have to take a vacation or even retire. To relax means to take a deep breath and slow the palpitating heart. There is no need to get away.   Of course, taking time to rest and pause somewhere else will help. But you can relax where you are. How often do you do this?
December 28, 2015

Are you bored?

Let yourself be bored. It’s good for your mind. Over stimulation is the reason you are falling sick, having bad sleep, feeling restless and losing your temper. Are you over stimulated?
December 23, 2015

Is your perspective stressing you out?

Everything has a beginning. Everything has an end. Everything is constantly moving and changing. Your attachment to what “should be” is what causes you anxiety. Let go of “should be” and see your stress melts. Are you out of breath?