Whatever that they are doing, do you have to do something in response? That’s the natural reaction isn’t it? Someone does something especially an adversary; we are programmed to do something.
Perhaps the wisest thing to do is to follow the plan you have put forth. A focused and disciplined trudging of the march may yield you more distance than chasing after the little mosquito that bit you.
The closest a brand can get to the concept of “wu wei” is to stick to your orbit.