When will they ignore you?
April 27, 2012
What is your locus standi?
May 2, 2012

What do they care?

When you want your fans (consumers) to advocate you, do you really think they care how big you are? The most ardent fans are those who are with the band when they did pub gigs. The most loyal fans are those who supported the team when the team was playing in division two or on the verge of relegation.

Fans don’t care how big you are. They care how you connect with them.

How big are you in their heart?

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