We meet with a fair bit of prospects wanting to pursue the tedious process of branding. They know a strong brand brings lots of benefits to their business. One key challenge for these people is that they do not invest time into the process. Just as you invest time into operations and logistics and finance and everything of a business concern, you need to allocate time for branding. When branding is a by the way activity, you get a stunted brand.
Park time aside for branding just like you park time aside for other aspects of your business.