How can you reach out?
November 17, 2011
What happens before money changes hands?
November 21, 2011

What do you stand for?

It’s funny isn’t it, your positioning statement says nothing about taking a position. If you think it does, let’s take a look. Go on, read it. Or pull it out from your computer or your brand book. Whatever that it’s recorded or written in.

So, what does it say?

A positioning takes a position in the consumer’s mind. The best way to take a position in the consumer’s mind is to take a position on the things your community is concerned about.

Positioning is about that locus in their hearts. Not a set of coordinates written in marketing speak on your piece of paper.

Now, what’s your position?

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