A healthy level of brand awareness promotes sales. If you work on getting higher levels of awareness for your brand, the sales will go up naturally. That is assuming you got all your distribution, pricing and product quality right. At a healthy level of awareness, a sales promotion – whether it is cents off, contest or purchase with purchase – works off that level. It’s like a booster shot in your vaccine.
Your booster shot doesn’t work because there is nothing to boost. Didn’t think of that, did you?
Have you got the steps right?