What did you expect?
May 6, 2015
How do you change?
May 8, 2015

What else can you cut?

Cutting the A&P budget may make you look like you made a profit. But it will also make your brand weaker. Being weak, not connecting with your consumers and not being at the top of your consumers’ minds can sometimes bring your brand on a downward spiral.

Will it make your business stagnate?

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