Hugh MacLeod launched his book “Freedom is blogging in your underwear” (#FreedomIsBlogging) recently. For us at Roar Point, starting a boutique brand communications consultancy is tough. Having to educate people about what we do, what we don’t do and how we are different is even tougher. It’s like evangelizing a new religion.
Thank God for blogs. It gave us our street corner where we could do our dance and sing our song for our micro audience (Hugh’s word that I stole. Thanks, Hugh). I have been writing every work day for the past year and a half or so. This blogging gives small business owners like us the freedom to know that our personality and character is demonstrated stark naked out there everyday. There is no need to peep into our website. People can see who we are in our writing.
Those whom our song and dance resonates with them stay and throw some bills into our hat. They dig the art we ship and we start a relationship. Those who don’t probably doesn’t even blink and eye. We remain the nuisance at the street corner.
That’s freedom. From fear and to be.
What’s your freedom?