One of the most difficult tasks in being a consultant is giving advice to successful business people. After all, they are successful and they have done many things right. You don’t have to tell them that. They know it themselves.
So for many of them, when you advise them, they look at you as if it is nothing new or it is a criticism of their work, their intellect or their actions.
Of course, some may argue that the way we put forth the advise may be wrong. But let’s park the delivery of the advice aside for a moment.
When your consultants advise you, they are merely advising. It is not a criticism. It doesn’t mean you are wrong or stupid. It may well mean, you did not know this before. And it is OK not to know something previously and made decisions based on not having some pertinent information. That’s perfectly normal.
What you don’t know, now you do. Now make new decisions based on this new piece of information.
What would you do now that you know?