Branding is an integrated game. In that I mean, it is not just external factors that influences your work as a manager to build a strong brand. Internal factors sometimes play an even bigger role. And often, it is out of your power orbit to do anything about these factors. Oh, it could be a weak supply chain, management that doesn’t believe in branding too much, you know those sorts of things. But you need not compound on these weaknesses. Work your way around them and balance it off with what you CAN do.
What can work for you?