If we have a fitness test for our competency as communicators and marketers, what would be on it?
I think we should have one.
All professionals have competency tests and some even require that they do it annually. The number of people in the industry will likely drop and maybe that is a good thing.
Soldiers have their annual physical fitness test to ensure that they are combat ready. Why do we assume that we are combat ready for our industry?
Will you pass?