Most people know you should not underestimate the competitor. But how many can truly do it? How often do you hear people in your organization running down the competitor? Or gives comments that you wonder where it originates?
For example, “we should not worry about XYX, they are too big. They will ignore us the small fry.” Or “we should not worry about ABC, they are too small, what can they do to us.”
Anytime someone talks like that I am curious as to what those words are hiding. Especially, when it is hidden with marketing sound bites.
It’s also a signal perhaps someone from within the organization should be saying, “Let’s have a second look.”
How vulnerable do you think you are?