Know your raison d’être. You build better relationship when you know why you are you. It gives you purpose and it focuses you. You learn to be authentic and you begin to be real. No one confuses who you are because you are clear on why you are.
People buy into your being. Why you are you. Which is why the meaning behind a brand is important. The vision of the brand is critical. One that is unique and distinguished. Not the banal same old same old.
Which leads us to your brand’s philosophy. A system and values that your brand believes and lives by.
This is eighth of Roar Point’s ten business philosophies.
What is your brand’s purposeful life?