Choose what works. How do you know what works? By looking at what others in your category has done. What works may not be sexy and overly creative. But it’s what works. And that is important. You need to get started with what works first. Then you can start experimenting.
Choose what will meet your objectives. Even if it is traditional and conventional. You can start experimenting when sales come in and you have proven you can make things work.
First, do the tried and tested. Then, the new and novel. Especially, if you are a newbie.