What’s going to make you change?

Is the brand award going to do you any good?
April 25, 2011
What are you singing today?
April 27, 2011

What’s going to make you change?

Death is usually a wake up call for a lot of people. I know when my Pa passed away a little more than a year ago; it was a big wake up call for me.

I was just thinking. It’s the same for brands too. Brands come and go. Brands are born, they grow old, they grow big and they die. That’s why, one of my favorite exercise for brainstorming session is writing the brand’s obituary. It really forces you to think what will be the cause of the brand’s death.

Death is a good awakening for a lot of people. But you don’t need for it to happen to you before you do something. It’s the same for the brand you handle, you don’t need for it to show signs of dying before you do something about it.

What you did yesterday or a few years ago that propelled it to where it is today? May not be what will work anymore.

Are you waiting for death to be a wake up call?

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