I often hear from people in the industry that the good old days of agency-client relationships are gone. Where they can tear into each other’s argument for the sake of the brand and still enjoy a cold one together later.
I like to think it’s not gone. That sort of relationship takes time to build. If we collectively invest enough time to build trust, take risks together and forget who we are (i.e., you are client, I am agency) – we can fight, do good work and still have a good time together.
Build trust then forget who you are. When we work as a team, we can conquer the market.
Who can we be collectively?