I think it is important to be conscious of the “Law of Unintended Consequences”in all your plans and planning. It is also important to be aware that there are 3 possible outcomes. The first – it is possible that you will get a positive beneficial outcome. The second – it is possible to get a negative harmful outcome. And the third, a contradictory consequence than of what you intended.
This is especially true when you try to manage or manipulate a complex system. I think your market is a complex system of consumers and competitors. There is a chance that you will get undesirable effects that comes with trying to swing opportunities to your advantage with questionable ethics and tactics.
What is the intended outcome?