It’s funny or should I say interesting. There are clients who are still wishy-washy when it comes to using social media or the digital world to spread their brand name. They aren’t too sure.
These are the same clients who get all excited when they find that their brand has been mentioned favorably in some blogs or forums.
Here, let your brand choose itself. Let it build authenticity and trust via the digital world. A fan at a time; over time it builds a lot of goodwill. And that will spread. Slowly but surely.
What are you depriving your brand?