At Roar Point, we believe that the perfect balance between strategy and creativity is the key to unlocking a brand’s full potential.

We are a consultancy that delivers both strategic insight and creative brilliance, offering businesses the tools they need to grow, increase profitability, and stand out in competitive markets.

Strategic
Insight

Your
Brand

Brand

Creative
Brilliance

Brand

Founded by entrepreneurs who sought to break away from the industry status quo, Roar Point was built on a simple mission: to help businesses grow by aligning their strategic goals with powerful, resonant branding. We provide expert counsel to decision-makers looking to navigate complex business landscapes, combining business, marketing, and branding expertise to drive sustainable growth and profitability.

Our Vision

We are committed to helping businesses achieve better results through strategic marketing and branding. By working closely with you, we create tailored growth strategies rooted in proven business principles and innovative thinking to ensure your business thrives.

Our Approach

At Roar Point, we do more than just offer advice; we work alongside you as partners in your journey to success.

Through our diagnostic tools, workshops, and strategic planning, we help you define clear goals, analyze market opportunities, and create a roadmap for growth and profitability.

Our expertise spans key areas such as brand positioning, product portfolio optimization, brand architecture, price sensitivity measurement, market sizing, and segmentation, go-to-market strategy—all crucial for maximizing market opportunities.

By aligning your business goals with strategic marketing, we ensure that your brand stands out, attracts the right customers, and fuels long-term business success.

Brand Positioning

Brand
Architecture

Market Sizing

Segmentation

Go-to-market
Strategy

Price Sensitivity
Measurement

Product
Portfolio
Optimization

Key Areas of
Our Expertise

Our Values

Strategic
Excellence

We bring methodical, data-driven strategies that ensure your business moves forward with a clear, actionable direction.

Our Values

Creative
Impact

We craft compelling brand stories that resonate deeply with your target audience, building lasting connections that drive growth.

Our Values

Partnership
For Growth

We believe in long-term partnerships, working closely with you to nurture your business and achieve its full growth potential.
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How We Work

1

Illuminate Insight

In phase one, we diagnose the current business situation and uncover key insights. This process involves identifying pain points, blind spots, and hidden opportunities that may have been overlooked. Our goal is to provide a clear, data-driven understanding of where the business stands today. We conduct a thorough analysis of your business strategy, marketing performance, and brand health to create a solid foundation for growth.

2

Shape Possibilities

In phase two, we craft a clear direction for the future and map out growth opportunities. This involves examining the market you operate in, identifying areas for expansion, and considering potential strategies such as entering new categories, launching new products, optimizing your brand portfolio, or growing within existing or new consumer segments. We help you explore opportunities for product development and competitive positioning to ensure you are poised for long-term success.

3

Ignite Action

In the final phase, we focus on translating the strategy into action with energy and precision to drive tangible results. This phase involves building a stronger business by increasing revenue and profitability, strengthening brand equity, and improving marketing effectiveness and efficiency. We assess key full funnel metrics such as awareness, consideration, preference, purchase, and advocacy to ensure every part of your business is optimized for growth and long-term sustainability.

Why Choose Us

Business Revitalization

We help businesses adapt to ever-changing market conditions, ensuring they remain competitive and relevant in their industries. Our holistic approach to business transformation enables long-term success.

Innovation and Growth

We drive growth by developing new business models, services, products, and concepts. Whether it's entering new markets or optimizing current operations, we help businesses unlock new opportunities for expansion and profitability.

Ongoing Evolution

In today’s dynamic social and economic landscape, success requires continuous adaptation. We integrate the necessary strategic, marketing, and branding elements to guide businesses through change, ensuring they evolve effectively and sustainably.

Your Growth Catalyst

Roar Point is more than a consultancy; we are your partner in growth. With our proven formula for unlocking potential, we transform strategies into actionable results that help businesses at all stages soar to new heights.

Our Expertise

Our expertise in growth drivers that deliver measurable business impact focus on these key areas:

Business Strategy

  • Business Growth
  • Improve Profits
  • Enter New Markets
  • Market Sizing
  • Business Case Development
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Market Strategy

  • Marketing Strategy Development
  • Market Segmentation
  • Price Optimization / Price Sensitivity Measurement
  • New Product Development
  • New Product Launch Strategy
  • Go-to-Market Strategy
  • Addressing Competitive Threats
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Brand Strategy

  • Brand Strategy Development
  • Brand Positioning and Story
  • Brand Health and Audit
  • Brand Portfolio and Architecture Optimization
  • Brand Funnel
  • Brand Planning and Communication
  • Brand Campaigns
  • Brand Identity System and Guidelines
  • Brand Logo and Name Development
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