Top 12 Baju Kurung Brands in Malaysia

The baju kurung—a traditional Malay outfit historically worn across Malaysia, Brunei, Indonesia, and Singapore—has experienced a vibrant resurgence in the modern fashion landscape. Though the essence remains a loose-fitting tunic over a long skirt, contemporary designers infuse innovative cuts, fabrics, and designs that breathe new life into this cultural icon.

Below, we explore homegrown baju kurung labels, discussing their brand identities, stylistic influences, online shopping platforms, price ranges, and customer reviews—offering a glimpse into how these brands establish brand equity and resonate with today’s style-conscious consumer.

Popular Baju Kurung Brands in Malaysia

Malaysia’s fashion scene brims with creativity, and baju kurung brands are no exception. Each label boasts a distinct brand identity, catering to a broad spectrum of tastes.

1. ANAABU

   • Brand Message: Minimalist and androgynous, reflecting designer Ana Abu’s love for vintage aesthetics ¹.

   • Brand Differentiation: Unisex tops and bottoms in neutral tones that can be mixed and matched, reinforcing brand equity through versatility.

2. LÚBNA

   • Brand Identity: Champions inclusivity, featuring plus-size, nursing-friendly baju kurung ¹.

   • Community-Driven: Emphasizes body positivity and a wide demographic, broadening brand awareness across age and size segments.

3. Bayu Somerset

   • Brand Persona: Celebrates color and bold prints, appealing to those seeking standout baju kurung ¹.

   • Product Range: Priced at RM129 for kurung, RM99 for kebaya. Their evolving collections draw influences from Moroccan, Mexican, and African prints for brand originality.

4. Poplook

   • Brand Equity: Known for comfortable chiffon and cotton pieces; fosters loyalty by offering free shipping (over RM100) and a 30-day return policy ¹.

   • Style Impact: Wide array of shades and prints—classic to bold—enhances brand differentiation.

5. Elliza Arifin

   • Family-Centric: Matching sets for families add an emotional brand message of unity ¹.

   • Elegance: Use of silk and embroidered cotton in the Raya 2024 collection, elevating brand prestige.

6. Kurunglab

   • Brand Identity: Focuses on Malaysian batik, combining traditional motifs with modern silhouettes ¹.

   • Price Range: RM75–200, strengthening brand accessibility for budget-minded batik enthusiasts.

7. Caftanist

   • Brand Promise: Luxurious, flowy baju kurung with plus-size inclusivity ¹.

   • Product Range: Kaftans, pantsuits in satin and cotton, offering style plus comfort—reinforcing brand equity among those seeking indulgent yet practical designs.

8. Kurung Tokma

   • Brand Message: Emphasizes simplicity and chicness. Soft pastel hues ensure a timeless brand identity ¹.

   • Key Products: Plain Kurung Kedah and Loose Kebaya evoke tradition with modern cuts.

9. Petit Moi

   • Aesthetic Appeal: Cottagecore-inspired prints in the “Eid, In Harmony Raya” collection ¹.

   • Brand Extension: Children’s clothes enable matching sets for families, boosting brand visibility among parents.

10. Curva Fabulous

    • Brand Equity: Specializes in plus-size (UK16–UK28), reinforcing an inclusive brand stance ¹.

    • Affordability & Range: Sets start from RM129, attracting cost-conscious customers who prioritize style and body positivity.

11. Nan Indah

    • Brand Identity: Timeless designs that outlast fleeting trends.

    • Product Range: Pastel tones and floral embroidery priced RM200–RM400, underlining a classic brand persona ¹.

12. inisaya

    • Sustainability & Inclusivity: Founded by Jeffery Goh, inisaya’s Raya ’24 collection focuses on colorful, cozy outfits adaptable for changing sizes ².

Online Stores and Marketplaces

Online platforms have revolutionized how Malaysians shop for baju kurung, expanding brand awareness and bridging buyers with diverse styles:

• Zalora: A leading marketplace with a broad selection of local and international brands, plus a 30-day free return policy ³.

• Kamdar: Offers varied baju kurung cuts (Pahang, modern) and uncut fabric for custom creations ³.

• Mimpikita: Known for stylish modern/traditional blends with exclusive prints ⁴.

• Gene Martino: Extensive modest wear, from traditional to modern designs ⁵.

• Bulan Bintang: Primarily baju Melayu, but also women’s/children’s baju kurung for coordinated family looks ³.

• Jemels, Camellia Empire, IMAAN Boutique, POKOKS, Butik Ashura, Aira Malaysia, Outfit by Izatulhada: Each brand or marketplace offers distinctive brand messages—from family sets to budget-friendly lines—catering to various lifestyles and price points ^3,7,8,9.

For footwear pairings, Machino presents handcrafted shoes with inclusive sizes, aligning with overall brand synergy for a polished Raya ensemble ².

Different Styles & Designs of Baju Kurung

Over centuries, the baju kurung has branched into countless variants, each reflecting unique brand identities rooted in heritage and innovation:

Traditional Styles

• Baju Kurung Teluk Belanga: Classic design with an embroidery-accented neckline ¹⁰.

• Baju Kurung Cekak Musang: Distinct standing collar with five buttonholes, merging Indian and Chinese influences ¹⁰.

• Baju Kurung Kedah: Loose-fitting, hip-length top paired with batik, ideal for casual comfort ¹⁰.

• Baju Kurung Pahang: Also called Riau-Pahang; features Cekak Musang collar with seven or nine buttons ¹⁰.

• Baju Kurung Perak: Replaces sarong with trousers, an adaptation akin to men’s Baju Melayu ¹⁰.

Modern Interpretations

• Modern Baju Kurung: Fitted silhouettes, shorter skirts, lace or beading embellishments ².

• Jubah Baju Kurung: Longer tunic for enhanced modesty ¹².

• Sequined & Embroidered Styles: Adds a glamorous edge, suited for special events ¹².

• Nostalgia Raya by Kita&Co: Gen-Z-friendly designs with flowery prints and subtle pastel tones ².

Price Range of Baju Kurung from Different Brands

Price points fluctuate based on brand reputation, materials, and design complexity. Below is a summarized guide:

Several budget-friendly platforms—Kamdar, Delima Exclusive, and Jakel—offer baju kurung under RM100 for those seeking more economical options ⁹.

Reviews & Recommendations

Word-of-mouth and online testimonials illuminate quality, style, and satisfaction:

• Shals: Praised for versatile “Sebati” collection pieces that fuse everyday comfort with festive flair, specifically the Gaia Kurung ¹⁴.

• Behati: Known for statement looks, notably Baju Melayu with defined shoulders and a distinctive sampin ¹⁴.

• Kapten Batik: Acclaimed for top-quality batik attire via its Nusantara and Maharaja series ¹⁴.

• Bayu Somerset: Receives positive feedback for comfortable cotton prints at affordable prices ¹⁵.

• ANAABU: Coveted for its cozy, loose-fitting styles, appealing to fans of unisex silhouettes ¹⁵.

• Zalora: Commended for extensive brand variety and a 30-day return policy ³.

• Kamdar: Options for embroidered designs, plus uncut fabric for custom creations ³.

Whimsigirl: Empowering Everyday Girls

• Brand Vision: Founded by Syazana Sukiman, Whimsigirl advocates inclusivity and empowerment for “Everyday Girls,” bridging comfort and style ^16,17.

• Brand Message: Celebrates women of all backgrounds, fostering a supportive community via initiatives like the “Everyday Role Model” program ¹⁸.

• Design Ethos: Blends Malay heritage with contemporary silhouettes, employing breathable fabrics for maximum comfort—reinforcing brand equity among modern women.

Tom Abang Saufi: A Celebration of Sarawakian Heritage

• Brand Identity: Spearheaded by Dato’ Tom Abang Saufi, recognized for weaving Sarawakian Pua Kumbu motifs into modern silhouettes ^19,21.

• Brand Equity: Known for eco-friendly materials and timeless designs, bridging tradition and global fashion ²⁰.

• Cultural Impact: Showcases Sarawak’s rich tapestry, generating brand awareness globally and inspiring pride in Malaysian heritage.

Conclusion

The baju kurung stands as a cultural treasure, blending tradition and evolving fashion cues. Malaysia’s dynamic baju kurung marketplace features brands that leverage brand-building fundamentals—from inclusivity (LÚBNA, Curva Fabulous) to heritage pride (Kurunglab, Tom Abang Saufi)—captivating consumers across various demographics.

Whether you gravitate toward the minimalist elegance of ANAABU or the bold prints of Bayu Somerset, the modern updates of Shals or the timeless charm of Nan Indah, there’s a baju kurung brand that suits every taste, budget, and body type. As designers continue to push aesthetic boundaries and focus on sustainability and inclusivity, the baju kurung remains both a cultural symbol and a personal style statement—affirming its enduring relevance in Malaysian (and global) fashion.

Works Cited

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15. Best Local Brand for Baju Raya Ft My Twin ‍♀️☘️ | Gallery posted by NajwaKhaleeda
16. whimsigirl.com
17. The Whimsigirl Story
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19. www.tomabangsaufi.com
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21. Fashion Insider: Designer Tom Abang Saufi on her milestones, staying relevant, and her love for Sarawak motifs – BURO Malaysia