Strategizing Against Competitor Expansion for a Retail Chain
Category
Respond to Competitive Threat
Challenge
Our client, a well-established retail chain, learned that a competitor was planning to launch a series of shops in key strategic locations, directly targeting their market. Faced with this impending challenge, the client needed to act quickly and decisively to protect their market share and identify the best course of action. They sought our expertise to assess the potential impact and evaluate the best strategic responses.
Approach
We began by analyzing the competitor’s strategy, identifying the locations they were targeting and the potential impact this expansion could have on the client’s existing operations. By assessing the opportunity being pursued by the competitor, we were able to uncover their goals—whether it was market penetration, brand awareness, or catering to specific customer segments.
Once the competitor's moves were clear, we evaluated several response strategies for the client. This included assessing options such as pre-emptive marketing campaigns, launching promotional offers, or enhancing the customer experience at existing locations. We also explored the possibility of opening new stores in locations that would further strengthen the client's market position or repositioning some of their existing stores to counteract the competition's planned expansion.
Result
