Conducting a Brand Health Audit for a Leading Stationery Brand
Category
Brand Health Audit
Challenge
Our client, a well-established stationery brand in Malaysia, had built strong brand awareness over the years. However, despite high brand recognition, there was a need for a comprehensive diagnosis of the brand’s current health to inform future strategic direction. The client required a detailed brand audit to understand how the brand was performing across key dimensions, such as consumer perception, competitive positioning, and overall brand equity, to ensure continued growth in a competitive market.
Approach
We began with a thorough **brand health audit**, analyzing key metrics beyond awareness to gain deeper insights into the brand’s overall performance. This included evaluating brand equity, consumer sentiment, and the brand’s relevance to its target audience. We conducted both qualitative and quantitative research to assess the brand’s strengths, weaknesses, and areas for improvement. Our audit focused on several dimensions:
- Brand Perception: Understanding how consumers view the brand compared to competitors and whether the brand is meeting their needs.
- Brand Relevance: Evaluating how the brand connects with its core audience and whether it remains relevant in an evolving market.
- Brand Loyalty: Measuring the level of customer loyalty and retention to assess long-term brand sustainability.
With these insights, we diagnosed the brand’s current position in the market, identifying gaps and opportunities for growth. Our structured approach allowed the client to clearly see where the brand was excelling and where improvements were needed.
Result
