Expanding a hardware supplier into hardware-as-a-service (HaaS)
Category
New Business Development
Challenge
Our client, a leading hardware supplier for the automotive industry, sought to diversify their business by entering the Hardware-as-a-Service (HaaS) market. However, they faced significant uncertainties regarding the potential market size, the expected market adoption rate, and how to price their new service offering. They needed a comprehensive business case to present to their board, outlining the viability and profitability of this new venture.
Approach
We began by conducting an in-depth market sizing analysis, examining current demand trends in the HaaS sector and identifying potential customer segments. This analysis helped quantify the total addressable market and provided insights into the expected market adoption rate. Our team also performed a competitive landscape study, assessing pricing models used by other companies in the industry to recommend an optimal pricing strategy for the client’s HaaS offering.
To provide further clarity, we developed detailed financial projections, incorporating different pricing scenarios and market uptake rates. This allowed the client to visualize potential revenue streams and assess profitability across various growth stages. Our final step was compiling all insights into a comprehensive business case that outlined the strategic steps, financial outlook, and market opportunity.
Result
