Guiding a Conglomerate’s Entry into the B2C Food Market
Category
New Product Development & GTM
Challenge
Our client, a conglomerate with businesses across various industries, sought to enter the B2C food market. While they had extensive experience in B2B, operating in upstream sectors of the food industry, they lacked expertise in the vast and complex B2C market. Numerous ideas were proposed by key stakeholders, but none had a clear direction or understanding of this consumer-driven segment. The company needed a structured approach to explore food market opportunities and streamline the ideas for viable new product development.
Approach
Recognizing the need for a focused strategy, we began by identifying and analyzing various segments of the food market, ensuring alignment with the client’s core competencies and strategic objectives. We organized a series of workshops with key stakeholders to refine and align their ideas using data points and market research. This collaborative process helped weed out less relevant ideas and those that did not fit the company’s strengths or long-term goals, leaving only the most promising categories for further exploration.
With the focus narrowed, we then guided the taskforce through a structured new product development (NPD) process. These workshops facilitated the generation of viable product ideas, which were subsequently handed over to the client’s R&D department for further development. In parallel, the taskforce developed a comprehensive business case for each shortlisted idea, ensuring that they aligned with the company’s strategic imperatives.
Result
